GrowthHackingIdea - Viral content formula (10M views)

Today's hack
Larry Kim amplified his viral post via PPC and achieved 10 million views + 10,000 press pick-ups!

Larry Kim created an infographic comparing Facebook Ads vs. Google Display Ads — it had over 10 million views and 10,000 press pick-ups!

He shared his dead simple formula on how to go viral:

1. Only 1 out of 50 of his posts go viral. So, he publishes 50 pieces of content per quarter.
2. Then he tracks the initial response.
3. Once the most shared (organically) post is detected, he amplifies the viral effect via PPC (highly targeted Facebook Ads + Google Adwords).

Source: inbound.org


Cheers,
Charlie Patel ;)

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