Honored to be Honored!

Last week Kirsten and I quietly found out that Wolf Craft was selected a honorees for the PR Net’s 2024 Next Gen awards. We were thrilled, but we also had to wait until today to share this news with you all!

After hearing the good news, I spent some time reviewing our entry, and a few things stood out that I wanted to share with you all, if you will permit me this indulgence :)

“Our focus is on empowering our clients, many of whom are small, independent, women-led businesses to take charge of their PR needs independently. It's about working with businesses that are at the cusp of breaking through.

In 2020 there was a big reckoning in the media. Publications in the design industry that had historically featured largely established, white, male-led brands and business, started making commitments to showcase more diverse voices. And while progress was made, the underlying pathways to media access did not evolve alongside.

Yes, the media has improved in its efforts to feature smaller companies, but we still see two big barriers to entry: 1) retainer PR firms are not affordable; and 2) the PR process is often a mystery to small businesses trying to do media outreach on their own. Media coverage has largely remained an exclusive club for well-established and well-funded businesses who can afford retainer PR services.

Given this scenario, we founded Wolf Craft to make PR more accessible to independent businesses by building a suite of PR services that fit within smaller budgets, can scale up or down, and build on themselves.”

We’re really proud of everything we’ve built. Thanks for coming along with us so far, and stay tuned! We’re just getting started.

Show, Don't Tell

How to Create a High Impact Press Page

Press coverage builds credibility in your industry and with potential clients. So, you want to extract as much value out of these hits as possible.

Share your press wins on your social media and in your newsletter. AND feature them on your website with a highly visual press page!

Now, you may be wondering… but how do I make one.

What’s a good example of a high impact press page?

Can’t I just use a list of links or logos? (ummmm no.)

Good news for you, dear reader. We culled the best best press pages. Complete with tips for your business.

Check out two examples below and all 7 press pages in our full post.

Restoration Hardware

Tip: Use your press page to feature print articles

We’re huge fans of how RH featured magazine press here.

Sure, it may be easier to save a jpg of a magazine PDF and upload it. BUT the 3d nature of this image is so much more dynamic.

They’ve taken the time to photograph their press and the results are really successful.

East Fork

Tip: Show off your work

Another good option is to use the publication’s logo in your photos.

Notice how rich and beautiful the images of East Fork’s pottery are. Each publication’s logo is clear, but the pottery is the main show.

For this format to work, use the publication’s logo. This will make a bigger impact than simply writing out “NYT”, for example.

See our favorite press pages + get more tips for yours!

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PR Wins

A stellar press page from
one of our favorite clients

You may have noticed that we’ve been tooting Faye Bell’s horn in our Wins section recently. Well, that’s for good reason. She’s one of our most successful DIY PR clients to date!

Here’s how it went…

In March of 2023, she did our Tweak & Edit PR Review. Following our advice, made tweaks to her website to ensure it was ready for editors eyes.

Then in May of 2023, she signed up for our Media List & Outreach Kit. All set with a vetted custom list, pitch templates, and a few 1-1 sessions, Faye started pitching top design outlets herself.

And the press features started rolling in!

So many that just a few months later, in August 2023, we sent over our How to Create a Press Page blog post. Using our tips, Faye built a stand-out page for her site.

In just one year, Faye went from a few old press hits in lower-tier outlets to over a dozen features in top design outlets. And, she, like many of you, is a one-person show.

We know that doing PR on your own can be overwhelming. We’re here to show you that getting great press hits for your business is achievable!

Sure, a full-time PR firm could get these results. But, maybe you don’t have the budget for that. With our support and a financial investment that’s about the same as 1.5 months of retainer PR, Faye is growing her business with top media features.

Press Page Tip: For print press hits, incorporate both the magazine cover and your feature spread.

The Restoration Hardware example above includes a great example of how to capture print press when you have the physical magazine to photograph.

But what if you only have the digital PDF?

For Faye’s two print features, she composed the press feature and magazine cover into a simple graphic. This is another great way to emphasize that ever-so- coveted print press!

Thanks for giving our newsletter a bit of time in your inbox!

Nora & Kirsten

PS- Do you sell products???

Did you know holiday gift guides are the BEST PR opportunity of the year?

You may have been to one of our gift guide pitching workshops in the past. Or maybe you signed up and weren’t able to attend. You’re in luck!! We’ve scheduled 7 new workshops for the 2024 gift guide season.

Sign up for one of our gift guide pitching workshops below:

How to work with us

If you want to get great at telling your story, for more
press and more clients, we can help!

Tweak & Edit PR Review

When you need a constructive second set of eyes to look at what you're doing and tell you exactly what to fix, update, and where you would benefit from investing time or money.

We're so happy to say our clients LOVE this service. One even said it was the best money she's ever spent on her biz.

Custom Media List & Opportunities Kit

For when you have a launch, new project, or are ready to start pitching your work to editors.

Our lists are custom-built specifically for your business. They include editor contact info, pitch notes, article examples, personalized pitch templates, AND 1-1 calls with Nora to walk you through it all.

$15 Pitch the Media Mini Course

Pitch to get your work featured in your favorite publication, this week!

This highly actionable mini course will walk you through how to put a pitch together and make sure it's going to the right publication.

One-on-one consulting with Nora Wolf

When you want 1-1 support as you learn how to do—and actually do—your own PR research, media pitching, and asset development.

Nora meets you where you are to helps you understand the best ways to get media attention for your work and business.

Wolf Craft - How to create a high impact press page