How advertisers are using email to move beyond walled gardens
As cookies disappear, advertisers need help finding reliable channels outside the walled gardens. Without them, engaging customers and achieving campaign goals is increasingly challenging. What’s more, beyond the confines of social platforms, there lies a wealth of opportunities in email newsletter marketing. Email newsletters aren’t just for sending messages anymore; they’re essential for unlocking valuable first-party data. The user’s email address is one piece of data people use to log into almost everything — social sites, mobile apps, banking, e-commerce platforms and more. It’s the only digital identifier that travels with audiences across platforms and devices and is always with them.
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Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign
Wednesday, March 13, 2024
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Criteo is exploring a services layer for Privacy Sandbox
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Thursday, March 7, 2024
Retail media is growing with an ever-expanding list of platforms. March 07, 2024 PRESENTED BY Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more Retail media is
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