How advertisers are using email to move beyond walled gardens
As cookies disappear, advertisers need help finding reliable channels outside the walled gardens. Without them, engaging customers and achieving campaign goals is increasingly challenging. What’s more, beyond the confines of social platforms, there lies a wealth of opportunities in email newsletter marketing. Email newsletters aren’t just for sending messages anymore; they’re essential for unlocking valuable first-party data. The user’s email address is one piece of data people use to log into almost everything — social sites, mobile apps, banking, e-commerce platforms and more. It’s the only digital identifier that travels with audiences across platforms and devices and is always with them.
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Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign
Wednesday, March 13, 2024
A month after Snapchat launched its global riposte to social media with the strapline “Less likes, more Snapchat”, marketers have been left none the wiser as to whether this is going to ladder up into
Criteo is exploring a services layer for Privacy Sandbox
Tuesday, March 12, 2024
It seeks to tap open web legacy to bridge third parties' knowledge gaps as Google sticks to its cookieless deadline. March 12, 2024 PRESENTED BY Criteo is exploring a services layer for Privacy
Why marketers are not deterred by TikTok's uncertain future
Monday, March 11, 2024
TikTok is gobbling up more and more ad dollars, poised for another serious gain this year, even in light of its latest bouts of turbulence. March 11, 2024 PRESENTED BY Why marketers are not deterred by
'We're still in the infancy of it': How first-party data is shoring up for marketers as third-party cookie deprecation starts
Friday, March 8, 2024
Google has finally started turning off its third-party cookies. Here's how advertisers are shoring up their first-party data in response. March 08, 2024 PRESENTED BY 'We're still in the
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
Thursday, March 7, 2024
Retail media is growing with an ever-expanding list of platforms. March 07, 2024 PRESENTED BY Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more Retail media is
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