GrowthHackingIdea - Are grammar mistakes costing you money?

Today's hack
Bad grammar decreases conversions by 80% [case study]

TightsPlease.co.uk noticed that, on a page, they had misspelled the word “Tights” — the misspelling was “Tihgts”.

Once fixed, conversions jumped by 80%.


BJ Fogg’s behavior model states that behavior is the product of motivation, ability, and triggers. So if it’s easy to do and the motivation (pain) is high enough, bad grammar in low doses is unlikely to cause major effects.

Source: conversionxl.com


Cheers,
Charlie Patel ;)

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