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The Home Depot rebrands its retail media network in pitch for ad dollars

The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.
March 29, 2024

The Home Depot rebrands its retail media network in pitch for ad dollars

The Home Depot hosted its inaugural InFront, a play on the television industry’s upfront event or NewFronts, digital media’s answer to those negotiations, for its retail media offering.

Additional coverage:

  • Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.
  • To grow podcast listenership and help people discover new shows, The New York Times is experimenting with visuals on platforms like YouTube and its own audio app this year.
  • Experiential agency Coffee 'n Clothes, or CNC Agency, earlier this year launched an innovation division focusing on artificial intelligence, augmented reality and other immersive content as it aims to combine creative and tech strategies with new types of physical offerings.
  • Our most-read story this week: Ad execs sound off on Amazon’s DSP dilemma.
Other things to know about
  • The Digiday Awards are your opportunity to gain recognition as the best in media and marketing. Featured categories include Best Use of Influencer Marketing, Most Innovative Brand and more. Submit by May 3 to secure the best rate.
  • As reducing overhead costs and maximizing revenue become more important for digital publishers, they’re evaluating how AI can help them meet their goals, such as making content available in other languages to grow audiences, engagement and monetization. Sponsored by Papercup.
  • Marketers are moving real-time and historical customer data into one platform and adding AI models to convert customers faster. Sponsored by Klaviyo.

Top Stories
Ivy Liu
The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.

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Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.

An intelligent creative format drives customer engagement and improves brand awareness, attention, consideration and other KPIs.

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howdy!
To grow podcast listenership and help people discover new shows, The New York Times is experimenting with visuals on platforms like YouTube and its own audio app this year.

In this new State of the Industry report, learn how platforms such as Facebook and Google make significant algorithmic changes; the way traffic flows from these channels to publishers’ sites is shifting, requiring new strategies for publisher success.

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Experiential agency Coffee ‘n Clothes, or CNC Agency recently launched an innovation division focusing on artificial intelligence, augmented reality and other immersive content as it aims to combine creative and tech strategies with new types of physical offerings.

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Register for this virtual event on April 10 at 1 p.m. ET to learn how brands of all kinds are leveraging gaming publications such as PC Gamer to develop loyal communities.

howdy!
Many ad executives have found Amazon’s DSP to be cumbersome to use, lacking in measurement capabilities and limited in the range of inventory it offers for purchase.

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Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.

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