GrowthHackingIdea - +22% in sales

Andre Morys published a very important case study.

His A/B test:

#1. Control.
#2. Add discount.
#3. Change value proposition.


Variation #2 showed 13% uplift in sales.
Variation #3 showed 43% uplift in sales.

But then he calculated how these variations convert at the bottom line (Revenue – VAT – Returns – Cost of Goods):
#2. -12.9%
#3. +22%

Takeaway:
Sales is not the end point worth measuring, the bottom line is ;).

Source: acquireconvert.com


Cheers,
Charlie Patel ;)



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