GrowthHackingIdea - +100% in signups (2 small tricks)
Jeff Chang, a tech lead on the User Acquisition team at Pinterest shared their case:
1. They made all Pins look the same: Related Pins were made bigger, and the Main Pin (that a user found on Google and clicked) was made smaller.
Result: This trick increased signups by 100% but search traffic dropped by -10%.
2. Then they used the same large-size image file as before, but sized it down to fit inside the smaller Pin.
Result: This change increased the traffic difference from -10% to +10%, even though the design looks the same visually.
Source: engineering.pinterest.com
Cheers,
Charlie Patel ;)
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