GrowthHackingIdea - +120% to CTR from emails
A study analyzed how the number of links (from 1 to >30) affected Click-Throughs.
Results:
Emails with 2-3 links and a single call to action convert at a rate that is 120% better than those with just one and 46% better than those with 4 or more.
Source: www.getvero.com
Cheers,Charlie Patel ;)
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