Social marketing guidance for unconventional times
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We can't do trade shows, so now what?
Monday, April 13, 2020
Trade shows break every rule we have on the books right now. Mass gatherings and shaking hands is a no-go for Q2 and likely deep into the rest of the year. Yet, 30 to 40% of marketing spend is
Welcome to the club!
Thursday, April 9, 2020
Hey there! Jeff Baker from Brafton here, I wanted to thank you for joining our community of 50k content marketers. Here's what happens next: Newsletters: Didn't have time to check out the blog
6 minute read on how to do social media right now
Thursday, April 9, 2020
We were talking about what we should do with our social media the other day. Not an easy task. The list of "things you shouldn't do" was 10x bigger than the list of "things you can
Creative ways society is adapting to living online
Thursday, April 9, 2020
For all our faults, we humans are damned adaptable and (ridiculously) creative. Our lives are upside down. Some of the simplest things feel like a luxury now - going out to eat, embracing friends, even
Recognizing 3 good samaritans this week
Thursday, April 9, 2020
Hi there, Nobody is working harder right now than emergency health care professionals. And when companies support them, they support all of us. That's why we're choosing to recognize some of
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Friday, April 26, 2024
Sesame Street, Coca-Cola, Earth Day, and more.
"Notes" of An Elder
Friday, April 26, 2024
Discipline is the purest form of self-love.
The Fed is breaking the wrong parts of the economy
Friday, April 26, 2024
As policymakers fail to tame inflation, everyday Americans get squeezed
Apple’s playing ball
Friday, April 26, 2024
The iPhone maker is going deeper into live sports, particularly football (or soccer). But it has a long way to go before becoming a destination ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Speculation continues to swirl over a possible WPP breakup
Friday, April 26, 2024
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Investors not buoyed by weather-beaten Boyd
Friday, April 26, 2024
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Friday, April 26, 2024
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Convincing loyal customers of a competitor
Friday, April 26, 2024
Today's hack When people think about giving advice, their desire to be helpful outweighs their supportive bias Supportive bias makes loyal customers of your competitors defend their current product