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It’s D.E.A.R. Day, Reader... Drop everything and 📖 read! We can do that.

In today’s edition:

• Today's 👉 Tip of the Day is for YouTube

• Don’t overlook this 🧨 marketing interaction

• Snapchat ads 📊 measurement

• Improved 🖇️ Messenger features

• 📣 Additional industry news from LinkedIn and Meta

Wondering how to run YouTube ads on a budget?

Use a Maximum Cost-Per-View Strategy

On YouTube, ads served on computers tend to drive more leads and sales, while ads on mobile drive more channel subscribers. Choose placements based on your goal and start your campaign at $5–10 per day, targeting only YouTube search and video networks. 

Monitor the analytics over time, pausing low-performing keywords and demographics to optimize your campaigns while controlling your daily ad spend.

Today's tip is inspired by Tom Breeze, a featured presenter in the Social Media Marketing Society.

Want to Know How AI Really Works? 

As AI becomes increasingly integrated into our marketing, you may be wondering how to navigate—and succeed—in this evolving landscape.

Christopher Penn, an AI expert with over a decade of experience, will help you understand the possibilities and risks of AI. More importantly, you’ll discover how to adapt your current marketing strategies to succeed with AI.

This training is only available to members of the Social Media Marketing Society. Join today, and you’ll immediately get access to 100+ training sessions—including this one. 

Become a member of the Society now.

The One Marketing Interaction You’re Overlooking

In the hustle of daily life, the way we conclude our interactions often becomes an afterthought. Yet, these final moments hold immense power. How you close communications can shape how people think and feel about your brand long after the moment has passed.

The goal is to end a conversation in such a way that your lead or customer feels valued, understood, and respected. It’s not just about the words you choose. 

The emotional echo you leave behind can resonate stronger and longer than the specific words you use. This final interaction becomes the most memorable aspect of your encounter, defining how leads or customers remember you.

In the professional world, this can open or close doors to future collaborations. On a personal level, it can instill or destroy trust and likeability.

The Way You Say Goodbye

A memorable goodbye is the art of ending on a high note. It’s your final act in the play of social interaction, and it’s what the people who talk to you in comments or direct messages (DMs) will remember.

As you close your comms, be sure to use their name more often, underscoring that you recognize them as a unique individual in every interaction.

Next, highlight a specific aspect of the interaction that you appreciated. Maybe you learned something while answering their question. Perhaps they were especially easy to help. Maybe they helped you identify a gap in your service or processes.

A well-executed goodbye doesn’t just end a conversation—it actively plants the seeds for future interactions. It’s a strategic investment in the relationship bank, making private communication more likely and more welcomed. This is especially crucial during the nurturing and consideration stages of the customer journey.

To subtly reinforce the idea of an ongoing relationship, making it easier and more natural for you and your lead to reconnect, opt for phrases that imply future conversations or a meeting instead of a definitive goodbye.

Finally, a genuine smile conveys warmth and makes the other person feel valued. Try adding an emoji or a custom gif to include a smile as you sign off.

Today's advice is provided with insights from Katie Rudy.

🗞 Meta Ads: Meta is facing criticism from advertisers claiming that ongoing issues with the company's algorithm significantly impact campaign performance across its platforms. Brands report that sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions have tripled in recent months, with no explanation from Meta. In response to these claims, Meta admitted that some technical issues had impacted ads but denied that the problems were widespread. A spokesperson told Bloomberg that their ads system is working as expected for most advertisers and that they have recently fixed a few technical issues. Source: Search Engine Land

🗞 LinkedIn Collaborative Articles: LinkedIn has introduced a new feature called "Contribute Expertise" that allows users to easily find and contribute to Collaborative Articles related to their areas of expertise. This new shortcut within the post composer streamlines discovering and participating in relevant Collaborative Articles. Source: Social Media Today

🗞 Messenger Enhancements: Meta has announced several new features for Messenger. Users can now send clearer, crisper photos in high definition by selecting an image from the chat composer, turning on the HD toggle, and tapping send. Messenger now allows users to create shared albums with friends to organize and reminisce over memories and moments from group chats. Messenger has also introduced a new way to add connections using a QR code, eliminating the need to type out someone's name or number. Lastly, Messenger now supports sending files up to 100MB directly from a user's phone, including all major file formats such as Word, PDF, and Excel, without relying on email for large file transfers. Source: Meta

🗞 Snapchat Ad Measurement: The platform has announced a new partnership and integration with Snowflake to provide advertisers with encrypted, privacy-safe, and effective ad solutions and signal measurement. The integration with Snapchat, set to roll out in the coming months, will allow Snowflake clients to quickly implement Snap's Conversions API (CAPI) signal solution without the need for bespoke back-end integration, streamlining the technical processes involved and enabling marketers to implement it in a matter of days or even hours. This will allow Snowflake customers to seamlessly share targeting and conversion data to drive better performance for their Snapchat campaigns. Source: Snapchat

Google Podcasts Moved to YouTube Music

Today, Google Podcasts is shutting down. If you listened to our shows on Google Podcasts, you’ll now find them on YouTube Music.

Social Media Marketing Podcast YouTube Music

Or, you can find the show here Apple Podcasts | Spotify | Amazon Music

Marketing Agency Show YouTube Music

Or, you can find the show here Apple Podcasts | Spotify | Amazon Music

Social Media Marketing Talk Show YouTube Music

Or, you can find the show here Apple Podcasts | Spotify | Amazon Music

Did You Know?

Licorice root has been used to create foam for fire extinguishers.