GrowthHackingIdea - 2.5 times more persuasive

A classic Kahneman and Tversky experiment presented treatment options for a hypothetical disease in two ways, one emphasizing the positive outcomes and one the negative.

Positive:
“Saves 200 lives”
“A 33% chance of saving all 600 people, 66% possibility of saving no one.”

Negative:
“400 people will die”
“A 33% chance that no people will die, 66% probability that all 600 will die.”

Result:
72% of the subjects chose positive framing. Though the actual outcomes were identical.
That meant - Positive framing is 2.5 times more persuasive than negative.

Source: www.uta.edu


Cheers,
Charlie Patel ;)



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