GrowthHackingIdea - +31% increase in signups
This is our own study.
My team now runs a bunch of A/B tests on our music startup.
Among them, we tried to test how adding "X spots left" affects conversions.
We tried different numbers from 1 to 31.
Our results:
1. The best conversions come from "2 spots left".
2. When you test 2 identical copies, the one including "2 spots left" shows a 31% increase in conversions.
Source: e.growthhackingidea.com
Cheers,
Charlie Patel ;)
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