GrowthHackingIdea - The Apple positioning formula

There are two formulas for how companies position their product:

"Usual formula" (not inspiring):
1. What we do. (100% say this)
2. How we do that. (~25% communicate this)
3. Why we do it (our dream we believe in). (<1% know this)

"Winning formula" (Apple utilizes it):
1. Why we do it (our dream we believe in). This catches the hearts of people who have the same dream they believe in.
2. How we accomplish the dream.
3. What the "dream-come-true" product does.

I highly recommend you watch this TED video about this concept: https://youtu.be/sioZd3AxmnE

Source: youtu.be


Cheers,
Charlie Patel ;)



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