GrowthHackingIdea - 2815% ROI

Haven Holidays implemented an email remarketing campaign that sent emails within 24 hours of shopping cart abandonment to users based on product and drop off points within the booking process.

Haven Holidays found a 2815% ROI on their email remarketing campaign as well as higher open and click through rates compared to regular email campaigns.

Here’s some more interesting data compiled by SalesCycle after researching 200 global brands:

1. Cart abandonment emails sent within 20 minutes of abandonment had a conversion rate of 5%
2. Those sent within an hour had a conversion rate of 4.5%
3. Emails sent more than 24 hours later converted at just 2.6%

Source: klientboost.com


Cheers,
Charlie Patel ;)



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