Presented by

Tomorrow is Impossible 🧑‍🚀 Astronaut Day, Reader... Shout-out to all you fellow Whovians out there! 🌌

In today’s edition:

• Today's 👉 Tip of the Day is for AI

• ⛏️ Organic prospecting for high-quality leads

• LinkedIn tests 👥 company pages subscription

• YouTube 💪 strengthens ad blocking policy

• 📣 Additional industry news from X

Do you use your newsletter to promote your content? Looking for a faster way to compose descriptive entries that people will click on? 

Use XML Tags and AI to Create Newsletter Content Descriptions

Extensible Markup Language (XML) is a markup language that can be used with large language models such as ChatGPT and Claude.

You can use XML to define the role you want your AI to assume, instructions for execution, the context for where the entry will be used, and the assets you want the AI to reference. 

Here’s an example you can modify for your use:

<ROLE>

You are the manager and membership coordinator for a paid membership of social media marketers.

</ROLE> 

<INSTRUCTIONS>

• Write a description for the attached (transcript/article).

• 1st paragraph: Start with 1–2 hook questions.

• 2nd paragraph: Describe the value of (main topic)

• 3rd paragraph: Talk about what the (content) teaches.

• Include 3–5 bullets of specific takeaway lessons.

• 4th paragraph: Finish the description with a one-sentence description of what skill you will have when you (read/watch/hear) this (content).

</INSTRUCTIONS> 

<CONTEXT>

• The target audience is (your audience).

• This description will be included in a promotional email.

</CONTEXT> 

<ORIGINAL ASSET>

The (transcript/article) is attached.

</ORIGINAL ASSET>

Today's tip is inspired by Ali Kelly.

Designed for You: The Professional Marketer

If you want to take your marketing to the next level, the Society can help.  

🔥 Imagine having the insight you need to support all of your marketing decisions.

🔥 Imagine improving your ROI every time you launch a campaign or create an ad.

🔥 Imagine having complete confidence with every strategy and tactic you present to your boss, colleagues, or clients.

Right now, you can try the Society for 60 days for only $1. Join today and get the insights and confidence you need to succeed.

I’m ready to become a member.

3 Organic Prospecting Techniques for High-Quality Leads

Do you need to grow a pipeline of high-quality leads without paying for ads? Wondering how to tap all of LinkedIn’s organic resources?

LinkedIn's Advanced Search

LinkedIn has a powerful internal search engine that allows you to find people based on multiple criteria. This feature is handy for identifying individuals who fit your ideal customer persona and would be a good fit for your product or service.

When using LinkedIn's advanced search, you can filter results by:

• Job title: Search for people with specific job titles that match your target audience, such as "Marketing Manager," "HR Director," or "CEO."

• The company they work for: If you have a list of companies you want to target, you can search for decision-makers within those organizations.

• Location: Narrow your search results by specifying a particular geographic area, such as a city, state, or country.

• Past companies: Look for people who have worked at companies that align with your ideal customer profile.

• Schools attended: If you're targeting alumni from specific universities or educational backgrounds, you can search for people based on the schools they attended.

By utilizing these search filters, you can create highly targeted lists of prospects who are more likely to be interested in your offerings. Once you've identified these individuals, you can connect with them and build relationships.

LinkedIn Groups

LinkedIn Groups are online communities where professionals discuss business topics, share insights, and ask questions. These groups can be goldmines for finding potential customers actively engaged in conversations related to your industry or niche.

Search for keywords related to your business, industry, or target audience to find relevant groups. LinkedIn will show you a list of groups that match your search terms. Join the groups that seem most active and relevant to your goals.

Once you're a member of a group, pay attention to who consistently posts, comments, and starts discussions. These individuals will likely be more open to connecting and having conversations since they're already engaged in the topic. 

You can also use groups to demonstrate your expertise by sharing valuable content, answering questions, and participating in discussions. This can help you build credibility and attract potential customers' attention.

Lookalike Profiles

Another effective way to find ideal prospects on LinkedIn is to identify individuals who closely resemble your best customers or are influential in your industry. These "lookalike" profiles can lead you to more people who share similar characteristics and are likely to be interested in your products or services.

Start by listing your top customers or influential people in your industry. Search for these individuals on LinkedIn and visit their profiles. Take note of the following:

• Who is liking, commenting on, and sharing their posts? These people are engaged with content related to your industry and may be interested in what you have to offer.

• What groups do they belong to? Consider joining these groups to connect with more like-minded professionals.

• What events do they attend? Look for people attending the same industry events or conferences, as they may be good prospects.

By exploring the networks of your ideal customers and industry influencers, you can uncover new ways to connect with similar individuals who could benefit from your products or services.

Today's advice is provided with insights from Hala Taha, a featured guest on the Social Media Marketing Podcast.

🗞 LinkedIn’s Premium Company Pages: LinkedIn is testing a new Premium Company Page subscription service for small and medium businesses. The subscription includes AI-assisted content creation and tools to grow follower counts, among other features designed to enhance the profiles of the companies using it. Source: TechCrunch

🗞 X’s AI-Powered Targeting Feature: X introduced a simplified setup process for campaigns in its Ads Manager, using AI to target likely purchasers. Advertisers can launch campaigns by selecting a conversion event, budget, and demographics. In beta testing, the AI-powered Optimized Targeting feature extends a campaign's reach beyond the targeted audience for better ROI. Additionally, a new cost estimate feature provides projected CPM ranges to inform campaign decisions. Source: X Business 

🗞 YouTube’s Ad Blockers: YouTube has now issued a warning to users of third-party apps, stating that it will strengthen its enforcement against apps that violate its Terms of Service, particularly those that block ads. The platform emphasizes that third-party apps are only allowed to use its API when they adhere to YouTube's API Services Terms of Service, and any app found to be in violation will face appropriate action to protect the platform, its creators, and viewers. Source: Forbes

Did You Know?

Rollerskates were patented in 1823!