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How to not destroy SEO value in a redesign...

in 11 easy steps
 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
 
 
It ranks. It attracts visitors. That’s great.
But it’s also a risk when the time comes for a redesign.

If the website redesign process doesn’t include the extra steps required to preserve those rankings, the project is a high risk for negative ROI. You may launch a site with worse performance than the site you redesigned.

Which of your pages gets traffic from search? Which pages rank? Which pages have links? Which pages have the best messaging? Inventory them all …then make some decisions.
The entire process is 11 steps. We put the highlights in this 6-minute video for our friends at Semrush.

  1. See how many of your URLs are indexed by Google
  2. See which of your pages are getting traffic from search
  3. See which of your pages rank in search
  4. See which of your pages have been linked to by other sites
  5. Decide which of those pages to migrate, update or delete
  6. Set up 301 redirects for URLs that are moving
  7. Reach out to editors to update links when possible
  8. Check the robots.txt file
  9. Check the sitemap.xml file
  10. Make a nice 404 page
  11. Post-launch, use GA4 to check your search traffic and 404 page visits

When you go through the audit. You’ll know which of your web copy to rewrite carefully. You’ll know which of your URLs to preserve. In the end you’ll quickly see that when it comes to SEO…

  • Some of your pages are worthless.
  • Some of your pages are priceless.

Know the difference, then redesign your high-ranking website with confidence.

Show me the step-by-step process for protecting the SEO value of my website →
 
What's the future for AI and search?

Join us on April 30th at 5pm CT for a webinar on Trust and Quality in the Era of AI and Content Discovery. Andy will share a set of frameworks, AI prompts and techniques for better marketing.

 
 
Orbit Media Studios, 4043 N Ravenswood Ave., Suite 316, Chicago, IL 60613, United States
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Tuesday, April 16, 2024

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🤔 Is trust in AI on the decline?

Saturday, April 13, 2024

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The 10-point web design requirements checklist

Tuesday, April 2, 2024

There are a lot of success factors for marketing websites. Many of them are must-have requirements for digital marketing success. There are at least 10 of them that made it on our checklist of web

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Thursday, March 28, 2024

There are a lot of success factors for marketing websites. Many of them are must-have requirements for digital marketing success. There are at least 10 of them that made it on our checklist of web

The best SEO reports are in GA4

Friday, March 15, 2024

(with video) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

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