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Shopify Dispatch Issue #446 - Shopify SEO, Your own event

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Issue #446 - April 10th, 2024

What's missing in Shopify SEO?

Ilana Davis asks what's missing in Shopify SEO?

From my experience, the gap is documentation. Shopify has a lot of SEO features but they were never documented or are buried in one of their several documentation sites (that get rebuilt every other year). That leaves it up to 3rd parties to dig through everything and figure out how their features work.

Yeah, I've Been Busy

Kevin Hillstrom writes about the importance of having your own event that customers can't miss.

Just like Target's Circle Week that's going on right now (to directly counter Amazon's Prime event).

Get a complete view of your customer behavior

The cohort analysis in Repeat Customer Insights will automatically build cohorts for all of your customers. It has the ability to go back through your entire store history so you can get a complete view of your customer behavior.

My articles this week

1st to 2nd Repeat Purchase Rate as your main retention metric

Learn how customer groups behave over-time with a cohort report

Email marketing is your highest leverage channel

Monitor your best cohorts throughout the year

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

Want all of the week's tips in one email? Just email shopify@littlestreamsoftware.com and tell me you want to switch your subscription to Shopify Dispatch's weekly version.

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Want to send me a nice note or gift? My postal address is 1887 Whitney Mesa Dr #6225, Henderson, NV 89014

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Shopify Dispatch Issue #445 - Site speed scores

Wednesday, April 3, 2024

​ Issue #445 - April 3rd, 2024 The problem with fussing over site speed Ilana Davis writes about how site speed scores can lead you astray and are easily manipulated. Get a complete view of your

Shopify Dispatch Issue #444 - Create a marketing strategy

Wednesday, March 27, 2024

​ Issue #444 - March 27th, 2024 How to Create a Marketing Strategy: 7 Steps Michael Keenan writes a guide for to getting started with a marketing strategy. Planning is great but more often than not,

Shopify Dispatch Issue #443 - Content for people, The endless sale

Wednesday, March 20, 2024

​ Issue #443 - March 20th, 2024 Create content for people, optimize for bots Ilana Davis writes about Google's guideline to create content for people. For decades people have been trying to game

Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling

Wednesday, March 13, 2024

​ Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number

Shopify Dispatch Issue #441 - Structured data benefits, Shopify Flow retry

Wednesday, March 6, 2024

​ Issue #441 - March 6th, 2024 Measuring the benefits of structured data Ilana Davis writes about the benefits of structured data for Shopify stores. Shopify Flow - Retry workflows Shopify's

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