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Shopify Dispatch Issue #447 - First-party data, AI in Google results

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Issue #447 - April 17th, 2024

What is First-Party Data? A Complete Guide on Data

Holly Stanley writes about first-party data and how to use it on Shopify's blog.

Analyzing the first-party data that's automatically collected for you in Shopify is a big reason why I created Repeat Customer Insights.

SEO Takeaways from SGE’s Partial Rollout

Ann Smarty reviewed some of the early research about Google using AI to power their results. It seems to help and hurt organic listings so you'll want to start thinking about how you'd adapt once its rolled out.

Figure out which sales channels send you the best customers

With the acquisition source analysis, Repeat Customer Insights can show you which sales channels are sending you the best customers.

My articles this week

Treat customers differently

Customer retention programs should improve customer behavior

Upset loyal customers shout the loudest

Brand loyalty starts before the first purchase

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

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Shopify Dispatch Issue #446 - Shopify SEO, Your own event

Saturday, April 13, 2024

​ Issue #446 - April 10th, 2024 What's missing in Shopify SEO? Ilana Davis asks what's missing in Shopify SEO? From my experience, the gap is documentation. Shopify has a lot of SEO features

Shopify Dispatch Issue #445 - Site speed scores

Wednesday, April 3, 2024

​ Issue #445 - April 3rd, 2024 The problem with fussing over site speed Ilana Davis writes about how site speed scores can lead you astray and are easily manipulated. Get a complete view of your

Shopify Dispatch Issue #444 - Create a marketing strategy

Wednesday, March 27, 2024

​ Issue #444 - March 27th, 2024 How to Create a Marketing Strategy: 7 Steps Michael Keenan writes a guide for to getting started with a marketing strategy. Planning is great but more often than not,

Shopify Dispatch Issue #443 - Content for people, The endless sale

Wednesday, March 20, 2024

​ Issue #443 - March 20th, 2024 Create content for people, optimize for bots Ilana Davis writes about Google's guideline to create content for people. For decades people have been trying to game

Shopify Dispatch Issue #442 - Controlling an industry, Multi-channel selling

Wednesday, March 13, 2024

​ Issue #442 - March 13th, 2024 Headphones Kevin Hillstrom shares his story of buying different headphones and how he made buying decisions. An interesting part is at the end about how a small number

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