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Tomorrow starts the National Morel 🍄 Mushroom Festival, Reader! IYKYK. 😋

In today’s edition:

• Today's 👉 Tip of the Day is for customer acquisition

• Finding the 🤯 best uses for AI in your workflows

• OpenAI 🚀 launches GPT-4o

• TikTok tests 🤖 AI-powered search results

• 📣 Additional industry news from Instagram, Meta, YouTube, and more

Looking for a data-driven way to improve your YouTube ads or other Google ads results? Google Performance Max creates the perfect environment for Google's machine learning to find new customers across multiple channels. 

Set Up Google Performance Max

To get started with Performance Max, you need three main things:

Creative Assets (images, videos, headlines, descriptions): Use images and videos that have performed well on other platforms like Facebook. Include a mix of product images, lifestyle images, and videos showing your product or service in action.

Audience Data (customer lists, remarketing lists): Provide Google with a list of your ideal customers (like your email list) and remarketing lists. If you're a new company without much data, you can skip this step and return to it later.

Conversion Tracking: Set up conversion tracking on your website using the Google conversion pixel.

Today's tip is inspired by Brett Curry, a featured guest on the Social Media Marketing Podcast.

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A Framework for Integrating AI Into Your Workflows

One approach to selecting AI tools and platforms is to start with a pilot or proof-of-concept project. Identify your proposed use-case solution, activate it in 30 days or less, test it for 90 days, and then choose whether to keep or cancel the implementation.

Identify Use Cases That Will Make the Deepest Impact

Rather than trying to implement AI across your entire organization at once, start small and focus on one or two areas where AI could have the most significant impact.

To identify high-impact use cases, assess your business processes, workflows, and pain points. Look for areas where there are inefficiencies, bottlenecks, or manual tasks that could be automated or augmented with AI. For example, consider areas where you have large volumes of data that you could analyze to uncover insights and inform decision-making.

6 Examples of Use Cases for AI in Business:

• Customer service and support (e.g., chatbots, virtual assistants)

• Marketing and advertising (e.g., personalization, predictive analytics)

• Sales and lead generation (e.g., lead scoring, sales forecasting)

• Content creation and curation (e.g., automated writing, image recognition)

• Fraud detection and risk management (e.g., anomaly detection, predictive modeling)

• Supply chain optimization and logistics (e.g., demand forecasting, route optimization)

When deciding which use cases to test first, prioritize two types of use cases. First, look for use cases that align with your business goals, have a clear ROI, and can be implemented relatively easily, given your current resources and capabilities. Second, consider use cases that have the potential to scale and drive long-term value for your organization.

Select the Right AI Tools and Platforms

With your high-impact use case identified, the next step is selecting the AI tools and platforms to help you achieve your goals. This can be a daunting task given the sheer number and diversity of AI solutions on the market today.

Start by researching AI tools and platforms specifically designed for your industry, function, or use case to narrow your options. Look for solutions that integrate with your existing software and workflows and have a track record of success with similar businesses.

When evaluating AI tools and platforms, consider these factors:

• Ease of use and implementation

• Scalability and performance

• Data security and privacy

• Customization and integration options

• Pricing and total cost of ownership

• Customer support and training resources

It's also important to consider the expertise required to use and maintain the AI solution. Some tools and platforms are designed for data scientists and developers, while others are more user-friendly and accessible to business users and non-technical staff.

Implement and Iterate

Once you've selected your AI tools and platforms, it's time to implement them in your business. This is when the real work begins, as you'll need to integrate the AI solution into your existing workflows, train your team on how to use it, and monitor its performance over time.

Some critical considerations for AI implementation include:

• Establishing clear goals and success metrics for the AI project

• Developing a detailed project plan and timeline

• Allocating sufficient resources (e.g., budget, staff, technology)

• Communicating regularly with stakeholders and gathering feedback

• Monitoring and measuring the performance of the AI solution over time

• Continuously optimizing and refining the AI model based on data and insights

It's also essential to have a plan in place for managing and governing the AI solution over the long term. This may involve establishing policies and procedures around data management, model validation, and ethical AI practices.

Today's advice is provided with insights from Paul Roetzer, a featured guest on the AI Explored podcast.

📣 BIG NEWS, Reader!  

Our mission at Social Media Examiner is to help marketers like you navigate the constantly changing marketing jungle. And AI has been a massive disruptor for marketers. 

That's why we're excited to launch our new show, AI Explored. It's a weekly show hosted by me (Michael Stelzner). Each week, we'll dive deep into using AI to your advantage. If you want to understand how to put AI to work for your business, this is the show for you. 

You can find AI Explored on Apple Music, Spotify, YouTube Music, Amazon Music, and via RSS.

Or visit our AI Explored show page today.

🗞 OpenAI’s New GPT-4o: OpenAI has launched GPT-4o, a new generative AI model that handles text, speech, and video. GPT-4o enhances ChatGPT's capabilities, enabling more natural interactions and improved voice and vision features. The model is faster, cheaper, and has higher rate limits than its predecessor, GPT-4 Turbo. GPT-4o is available in ChatGPT's no-cost tier and premium plans, with voice support initially limited. Source: Tech Crunch 

🗞 Instagram ‘Peek’: Instagram continues to develop a new feature called "Peek," which aims to provide users with a quick and simple way to share authentic, unedited photos. With just a single tap, users will be able to capture and send real pictures without the need for filters or any form of editing. The images shared through Peek are designed to be viewed only once by the recipient, after which they will disappear permanently. Source: Alessandro Paluzzi via X

🗞 Instagram Reels: In a recent creator event held in New York, Instagram's head, Adam Mosseri, said that posting Reels longer than 90 seconds can actually hinder a creator's reach and performance on the app. Source: Social Media Today

🗞 Instagram’s Creator Marketplace: Instagram is expanding its Creator Marketplace to several new markets, including South Korea, Germany, the Netherlands, France, Spain, Israel, Turkey, Mexico, Argentina, and Indonesia. The Creator Marketplace is available by invite to creators with a professional account, 18+, meet partner monetization policies, and have a significant following. Source: Instagram

🗞 Meta Shuts Down Workplace: Meta is shutting down Workplace, a version of Facebook built to enable communication among business teams and broader organizations, by 2026. Workplace customers will have the option to transition to Zoom's Workvivo product. Source Tech Crunch

🗞 Reddit AMA Updates: Five new tools rolled out to the platform's Ask Me Anything feature. The updates include a dedicated AMA tab in the web post composer, the ability to add guest collaborators, scheduling functionality, and enhanced user notifications. Hosts can now invite up to five guests to help answer questions and schedule promotional posts up to 21 days in advance. They can also leave a final note to address remaining questions or share links. For participants, a "Remind Me" button notifies users before an AMA goes live, and new filters allow them to focus on answered or unanswered questions. Source: Reddit

🗞 TikTok’s ‘Search Highlights’: TikTok is testing a new feature incorporating generative AI, powered by ChatGPT, into its search results. An AI-generated snippet for specific topics appears at the top of the results page, which can be expanded to a full-screen response. The AI content is displayed when the algorithm considers it relevant to the user's query, but it is not available for all searches. Additionally, TikTok is experimenting with "search highlights" that appear at the top of search results without being explicitly labeled as AI-generated. Source: The Verge

🗞 TikTok’s Collab Feature: TikTok is developing a "Collaboration" feature that will allow creators to invite up to five other creators to make a collaboration post. Source: Radu Oncescu via Threads 

🗞 YouTube Shorts Remix: YouTube creators can now create Shorts that remix official music videos. Source: YouTube

Did You Know?

In 1869, Emperor Napoleon III held a contest stating that whoever could find an alternative to butter, which was expensive and hard to come by, would win a prize. Hippolyte Mège-Mouriès patented oleomargarine that same year.