The SaaS Club Newsletter

⚡️ Presented by Duda

Hey Reader

Here's a quick round up of what's been going on at SaaS Club:

 In this week's newsletter:

• 🎧 Scaling SaaS Acquisitions to $60M ARR Insights
• 🌟 Achieve a 90% Demo-to-Customer CVR (Webinar today!)
• 👩‍💻 Jotform Tables: More than Spreadsheets
• 🤔 Avoid This Common Onboarding Mistake
• 📗 Book of the Week: Climate Change Sci-Fi

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🎧 Podcast

Scaling Bootstrapped SaaS Doing $60M ARR via Acquisitions

Tim Schumacher is co-founder of saas.group, a company that acquires and operates a portfolio of small and independent SaaS businesses.

For bootstrapped SaaS founders who have a solid product and customer base, selling to a firm like saas.group provides two attractive options. 

Founders who are ready for their next adventure can take a well-deserved exit, while those who want to keep growing their business can tap into saas.group's resources and expertise to accelerate growth.

With a current portfolio of 18 SaaS companies generating over $60 million in ARR, Tim has a wealth of experience and insights to share. 

In this episode, you'll learn:

• What key attributes Tim looks for in potential SaaS acquisition targets, including size, business model, customer base, and team.

• How saas.group's acquisition process works, from initial contact and valuation to due diligence and deal structuring.

• Why the company prioritizes what they call a "founder-friendly" approach and what that means to Tim and his team.

• How saas.group provides centralized support and resources to help its companies grow and succeed while still having autonomy.

• How you can build an attractive SaaS acquisition target and navigate the mental and emotional challenges of selling your business.

Whether you're considering selling your SaaS business or simply curious about how a portfolio of SaaS companies operates, this interview with Tim will give you an inside look at the world of small SaaS acquisitions.

I hope you enjoy it.

Listen to the full podcast episode

🌟 Duda Webinar on May 23rd

How Your Platform Can Achieve a 90% Demo-to-Customer CVR

Learn from the SaaS platform Shazamme how, with a superb customer experience, they achieved a 90% demo conversion rate, convincing nearly every prospect who sees their product to buy.

Their strategy and collaboration with the Duda website builder offer a blueprint for growth for other SaaS companies serving SMBs across industries, and they’re willing to share it.

What's in it for you:

1. Best practices for crafting a customer experience that not only “wows” prospects but also significantly improves conversion rates.

2. Innovative strategies for SaaS companies serving SMBs.

3. Actionable strategies for elevating your company’s digital presence and operational efficiency.

Want to replicate this winning SaaS sales strategy?

Save your spot

 👩‍💻 Jotform Tables: Beyond Spreadsheets

Jotform Tables combines the power of a spreadsheet with the flexibility of a database, allowing you to collect data via customizable online forms. 

All data submitted through your Jotform forms is automatically organized and stored. You can import and export files, and collaborate with your team in real-time, ensuring everyone is always on the same page.

But Jotform Tables is more than just a spreadsheet alternative. With data visualization, conditional formatting, and 250+ integrations, it's a complete productivity platform for your team. You can even automate tasks and workflows to save time.

Create a Jotform Table - It's Free!

🤔 Don't make this SaaS onboarding mistake

That slick product tour in your SaaS product. 

May be pissing off your most valuable users. Here's why:

If you're around my age (which I won't mention 😂), you may remember those old-school video games. 

They threw the entire instruction manual at you before you even got past the loading screen.

Sounds overwhelming, right?

Well, that's what also happens when your onboarding process tries to do more than it's supposed to.

- You build beautiful product tours. 
- You force new users through every step.
- You need to show them every nook and cranny.
- You make the product tour mandatory for everyone. 

How else will you convert them into paying customers?

Well, here's the problem:

Your well-intentioned guide might just be steering your most eager users right into the arms of competitors

Picture the tech-savvy 'early adopter' user who is:

- Already familiar with similar tools
- Doesn't need a product tour or handholding
- And certainly doesn't need to be forced through it

They won't just get bored. They'll be out of the door.

But early adopters are the key to product market fit. You want them to rave about your product, not competitors.

So, instead of forcing everyone down the same path.

Let them 'choose their own adventure'.

- Give them the choice to explore.
- Help them learn in a way that suits them best.
- And let them skip that product tour if they want.

Because when those early adopters and power users are your raving fans, your SaaS startup will be unstoppable.

 📗 Book of the Week

This week's books recommendation is from Tim:

The Ministry for the Future by Kim Stanley Robinson

A sci-fi novel that explores the efforts of a global organization established to combat climate change and ensure a sustainable future for the planet.

🌟 Help Spread the Word

Enjoyed this week's newsletter? Please do me a favor and forward this email to someone who would benefit from it as much as you did. 

Sharing is caring, and it helps us grow! ❤️

😍 Let's Get Social

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Have a great week!

- Omer

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