“I have to work ON the business, not IN the business”

"I have to work ON the business, not IN the business"

You see founders and CEOs saying this all the time but none of us know what it means

It sounds like some entrepreneurial buzzword

I used to roll my eyes when I heard it

All until a year ago when I realized what it really meant

Let me explain what I figured out

As a founder/business owner, you have very specific roles

1. Create a vision for where you want your business to go
2. Figure out the problems that hold you back from the vision
3. Create a strategy to solve each of those problems
4. If the strategy works, then create it into a system and hire out for it

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All you’re doing is repeating this process, the more WINNING systems you have that you can automate, the more money you will make

Now the issue that holds business owners back from scaling is not having the time to do step 2,3,4 (re-read those steps so you understand what I’m talking about)

They are stuck in step 4. Instead of hiring out and automating the system, they are heavily involved in that process

Your goal as a founder is to FREE UP your own time so that you can focus on steps 2,3, and 4

Jeff Bezos and you have the same 24 hours in a day, the reason he gets 100000x more done than you is that he’s figured out a way to get out of the “tasks” so he can focus on identifying more problems to solve

Here are some examples of working IN the business:

• Onboarding new clients
• Scheduling content
• Project managing your team

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What working ON the business means

• Figuring out issues in the business
• Finding solutions for them with your team
• Hiring out to get those systems automated
• Find out which direction you want to take your business next
• Look for opportunities to leverage

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Your action steps are simple: Get the HELL out of your systems and hire better people

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