Copywriting Course - When a course starts growing

Happy Monday! Here's some reflections on building an online courses/community:

When you start a business, you want growth like this:

That’s great, but it’s not enough.

If you really want to grow, you’ve got to figure out this part:

….this stage is difficult.

You’ve got to answer tough questions like:

  • How do people find me?
  • Why are my sales stuck?
  • How can I build authority?
  • Who is my ideal customer?
  • Are my ads actually working?
  • How can I increase the AOV?
  • How can I reach more people?
  • How can I beat my competition?
  • How can I create better content?
  • Is my copy actually good enough?
  • Am I pricing my products correctly?
  • How can I increase my customers’ LTV?
  • Which marketing channel should I focus on?

Copywriting Course was created out of these questions.

CC actually morphed several times over the years to meet customer demand. Here was the rough path:

↪ Build a course. People wanted more.
↪ So we built several more courses.
↪ Had too many courses, but they all go together really well....
↪ So we bundled all the courses.
↪ Added a community to it for deeper help.

That's why Copywriting Course evolved to what it is today:

It has:

  • Video Courses that teach you marketing concepts.
  • Private Forum where you can get specific rewrites.
  • Writing Sessions for accountability and group work.
  • Office Hours for help with strategy.
  • Challenges that get you to build real business assets.

It's been awesome to watch as a small digital course evolves into a full learning platform over time with people seeing serious wins every day.

Hope you liked this random Monday rant :)
Sincerely,
Neville Medhora of Copywriting Course

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