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It’s National Canoe Day, Reader in Canada! What a great day to paddle on the water…

In today’s edition:

• 📩 Today's Tip of the Day is for email marketing

• 🪞 AI-generated content that sounds just like you

• Anthropic launches Claude 3.5 Sonnet

• Facebook tests Auto A/B Testing feature for Reels

• Additional industry news from Threads, X, YouTube, and more

Think about how often you check email on your mobile device. 

With over 60% of emails now read on mobile devices, ensuring your emails look good on smartphones is crucial.

4 Tips for Mobile-Friendly Email Newsletters

The easier your emails are to consume, the more likely your subscribers are to read them regularly and take action on your messages.

Apply these recommendations to make your emails easy to read on mobile devices:

• Fancy HTML templates and too many images can slow loading times and make emails harder to read. Stick to plain text with minimal formatting to ensure your message is clear on all devices.

• Use a single-column layout, and make sure any buttons or links are large enough to be easily tapped on a touchscreen.

• Long blocks of text can be overwhelming, especially on small screens. Limit your paragraphs to one or two sentences and use line breaks to create white space and improve readability.

• Preview your emails on different devices and email clients to ensure they look good everywhere.

Today's tip is inspired by Alex Cattoni, a featured guest in the Social Media Marketing Society.

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How to Use AI to Model Your Unique Voice

Are you struggling to create enough content to meet your business's demands? Do you wish you could clone yourself so you could have more time to write social media posts, emails, ads, and articles? 

Good news—you don't need a science fiction miracle, just the power of artificial intelligence and the "VOICE" framework.

V - Voice

To get started, gather a large volume of content you've already written—social media posts, emails, video scripts, etc.—and feed it into the AI tool for analysis. The more examples you provide, the better the AI can identify patterns in your word choice, sentence structure, expressions, and overall vibe.

O - Objective

This part of the framework is about being crystal clear on what you want to achieve with the content the AI will generate. Are you looking to:

• Nurture prospects and guide them toward a purchase? 

• Encourage sign ups for your email list? 

• Drive registrations for a webinar or event? 

• Improve engagement and comments on your social channels?

Be as specific as possible about the action you want people to take after consuming the AI-generated content, and provide the AI with a clear call to action to include.

I - Insights

Now it's time to give the AI context about what you do, who you serve, and how you help in order to generate relevant content. This background information could include:

• Your company's "elevator pitch" and unique selling proposition 

• Detailed descriptions of your products/services and their features and benefits

• Case studies or testimonials showcasing how you've solved customer problems

• Your origin story and the mission/values behind your brand

• Customer demographics, psychographics, and pain points

Think of the AI as a new employee you've just hired. If you were onboarding a junior marketing assistant, what would they need to know to be able to write content on behalf of your brand? The same principle applies when "onboarding" an AI writing assistant. 

Spend some time copywriting or copying/pasting this background info into the AI tool. If you already have brand guidelines, a company one-pager, or an ideal customer avatar worksheet, great! Feed it into the AI. You can even have the AI analyze your website and extract key insights to reference.

C - Composition 

Now is when you tell the AI how to structure and format the content it generates for you. Think through the type of content you need and compose a few examples. Consider things like:

• Do you want long blocks of text or short one-sentence paragraphs with line breaks in between?

• Are you looking for a listicle with a certain number of items or a comparison table showing different options?

• Should the content include subheadings, bullet points, quotes, statistics, links, or other elements to break up the text? 

• Do you want the AI to generate a visual image or infographic to accompany the text? 

• Are you trying to create a specific content format like an email, ad, video script, or landing page? Show the AI how you lay those out.

• What's the ideal length or word count for this type of content?

• Should the writing style be more formal/professional or casual/conversational? 

• Are there certain power words or calls to action you typically include?

• Do you want the AI to use emojis, slang, pop culture references, or other stylistic devices?

E - Examples

Go through your archives and pick out your very best content. Look for the posts with the highest engagement, the emails with the best open rates, and the ads or sales pages with the greatest conversions. Gather a diverse range of examples that showcase the full spectrum of your voice.

Feed these high-performing examples into the AI and tell it to replicate the style, structure, and substance. You can even have the tool analyze what made those particular pieces so successful.

Then, tell the AI to compose content using the same kind of hooks, stories, and calls to action. The result will be content that sounds just like you but took a fraction of the time to create.

You can use this technique to develop original social media post ideas, email subject lines, blog post outlines, ad copy, and more.

Today's advice is provided with insights from Molly Mahoney, a featured guest on the AI Explored podcast.

Apply What You Learn Right Away

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And if you secure your All-Access ticket to Social Media Marketing World 2025 today, as a bonus, you’ll get immediate access to recordings of ALL of the content from Social Media Marketing World 2024—a $997 value—at no additional cost! 

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🗞 Google’s AI Features for Gmail: Google has added Gemini AI features to Gmail for paid subscribers, offering email summaries and response suggestions. The features are available for Google Workspace and Google One AI Premium users and can be accessed on desktop and mobile apps. Users can try these features free for two months before the $20 monthly fee applies. Source: CNET

🗞 Anthropic’s New Claude 3.5 Sonnet: Anthropic has released Claude 3.5 Sonnet, the first in their new model family. It outperforms competitors and previous versions in various tasks, operates twice as fast as Claude 3 Opus, and is available on multiple platforms. The company introduced "Artifacts," a feature for real-time interaction with AI-generated content on Claude. Anthropic plans to release additional models in the Claude 3.5 family later this year, aiming to regularly improve the balance of intelligence, speed, and cost. Source: Anthropic

🗞 Instagram’s In-Chat Widgets: Instagram is working on in-chat widgets. Source: Alessandro Paluzzi via Threads

🗞 Facebook’s ‘Auto A/B Testing’ Feature for Reels: Facebook is testing a new “Auto A/B Testing” feature for Reels posted by Pages. Once enabled, Facebook will optimize future Reels posted by brands or content creators for better engagement, such as plays, likes, comments, shares, etc. Source: Radu Oncescu via Threads

🗞 Pinterest Boards on Social Media: Pinterest has launched a new feature allowing users to share their boards on other social platforms as dynamic videos with links. Source: Pinterest

🗞 Snap’s New Safety Features: Snapchat has unveiled new safety features to protect users from online threats. These include expanded in-app warnings for suspicious contacts, stricter friending protections, simplified location-sharing controls, and improved blocking mechanisms. Source: Snapchat Privacy and Safety Hub

🗞 Threads and the Fediverse: Today, people using Threads in 100+ countries can turn on sharing to the fediverse. Source: @zuck via Threads 

🗞 TikTok’s ‘What’s Next 2024’ Report: TikTok has released an updated "What's Next 2024: In Action" report, showcasing how brands and creators have embraced "Creative Bravery" on the platform. The report highlights the evolution of previously identified macro trends. It introduces three new bonus trends: "From Hi to Audi-Lo" (creative use of sound), "TikTok on the Block" (real-life interactions), and "Brandship" (consistent value-based content). Source: TikTok

🗞 TikTok Shop’s SOAR Together Program: TikTok Shop has launched SOAR Together, a program to support small businesses. It includes two initiatives: a Women-Owned TikTok Shop Accelerator offering a six-week program for 15 US businesses and a partnership with StartOut providing scholarships for 30 LGBTQIA+-owned businesses. Both programs offer mentorship, resources, and networking.  Source: TikTok

🗞 X Analytics: X will soon show users analytics on when their audience is most engaged. Source: @xDaily via X

🗞 X’s Premium Live Streams: Starting soon, only Premium subscribers will be able to create live video streams on X. This includes going live from an encoder with X integration. Source: @Live via X 

🗞 YouTube Updates: YouTube’s Thumbnail Test and Compare feature is now available to all creators. YouTube is also experimenting with a new feature that allows users to add notes to videos. Source: YouTube

Did You Know?

The deepest river gorge in North America isn’t the Grand Canyon. It’s Hells Canyon, with a depth of 7,993 feet.