Shopify Dispatch Issue #457 - Shopify Editions Summer 2024, Standard product taxonomy

Issue #457 - June 26th, 2024

Shopify Editions Summer 2024

While I didn't see a single article about their Summer 2024 editions, it seems Shopify's released the landing page for it. It's full of things they've previously released, just released, and are going to (I really wish they make this clearer).

Many things are getting refinements and tweaks. Regular run-of-the-mill stuff for software companies, but still needed and valuable in context.

Introducing Shopify’s Standard Product Taxonomy

The big and most impactful release I saw is Shopify's Standard Product Taxonomy. This means products are categorized automatically and can also automatically get some default product options based on the category (e.g. clothing could include color and size).

It'll be a time-saver and can help customers find products easier in the storefront.

Start noticing seasonal spikes in customer behavior

Cohort reports let you detect seasonal spikes as well as long-term retention cycles. Repeat Customer Insights can automatically create cohorts for your Shopify store, going back to your very first order.

My articles this week

Using Customer Grades to watch for customer trends

Your best customers vs your loud customers

Cohort analysis to keep on eye on new customer acquisition

Product subscriptions should offer a deal or incentive

Eric Davis