The SWIPES Email

Friday, July 5th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

We made some changes to a sales page, and right after it was showing a ~75% higher interaction, meaning:
​⬆Higher on-page time.
​⬆Higher interactivity.
​⬆Higher sales ratio.

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We do this all the time in our community and see crazy results. We're starting to do this for medium-to-large companies as well:

Fill this out if you're interested in me and a team of designers split-testing the hell out of your copy/design/layout for maximum conversion rates:

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Wisdom:
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This is a cool re-design of RXBar that happened 6+ years ago, from this to this:

The funny thing is it went from "All Design" to "All Copy" which made it stand out much more in a confusing sea of protein bars:

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I like how they used the little "space" they had on the bar to convey a powerful message.

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Interesting:

Here's an awesome "Can't Skip Ad" billboard from Yesco seen in Ogden, Utah (looks like the YouTube "can't skip ad" button) 😂

They are seller of physical and digital billboards, love this way of promoting them!

More zoomed out view makes it look like a "Skip Ad" button on top of this mountain 😂

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The "Skip Ad" billboard reminds me of this classic billboard promotion:

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Picture:

This was a fun "Austin Moment" (because I feel like half the people in Austin are content creators of some sort:

I recorded a podcast with Ayman....

...then we were driving and randomly on the road Nat Eliason walked by and we had a pull-up-the-car-to-stop-and-chat 😂

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Essay:

Funny story two nights ago: Ayman threw a dinner at a very nice restaurant.

At the end he needed to spend $800 more to hit the room minimum spend.

So he orders every dessert on the menu…ok that’s like $120.

No one wants wine that’s out…

Only way to blow $700: Two giant tomahawk steaks and caviar 😂

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Splurge:

What do you think is a better title for Writing Guide Download meant for companies to train their employees with, or give to clients??

A.) “The Copywriting Course Writing Style Guide”

B.) “Copy This Writing Guide To Train Your Employees Or Give It To Clients”

C.) Give me a suggestion! Just reply to this email with suggestions!

I want this guide to be fun and memorable.

Here's some basic Google Doc mockups (I made in like 2 seconds for this email so don't judge them too hard) 😂:

A.)

B.)

Reply and let me know if you have naming suggestions, or positioning suggestions! Feel free to ask questions as well.

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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