9 common copy/sales fixes (we see everyday)

The CC community has 65,000+ posts of people asking for conversion improvements on their copy/emails/pages, and you’d be surprised how the same issues always show up.

We’ve learned to diagnose those common problems and come up with solutions that quickly solve them.
​

Here are 9 of the most common copy, content, and email mistakes we see inside the members area:

​
Mistake #1: Putting too many CTAs (Calls To Action) on a page.
​Mistake #2: Using too many “Buzzwords” and confuse the message.
​Mistake #3: Busy pages with bad layouts.
​Mistake #4: New writers try to copy content from major blogs.
​Mistake #5: Subheadings that don’t guide the reader through an article.
​Mistake #6: Writing "How To" content without giving practical ACTIONS.
​Mistake #7: Awkward cold emails with really bad introductions.
​Mistake #8: Emails with multiple CTAs.
​Mistake #9: People overthinking their email style + format.

​
Let's break each one down (I highly recommend you save this email)!

​

Mistake #1: People put multiple CTAs (Calls To Action) on a page

Why it’s bad:
​• They confuse the reader and make it hard to make a decision.
• They make it hard for you to write a focused message.
• They hurt your conversion rates.

Quick Fix:
Pick one CTA per page.

Result:
Better conversion rates + stronger messaging.

​

Mistake #2: People use too many “Buzzwords” and confuse the message

Why it’s bad:

• They’re vague and confusing.
• They don’t tell the reader anything about you or your business.
• They hurt your conversion rates.

Quick Fix:
Replace buzzwords with simple, direct language a 5th grader could understand.

Result:
Better conversion rates + stronger messaging.

​

Mistake #3: Busy pages with bad layouts

Why it’s bad:
• They’re tough to read.
• They distract from your copy.
• They hurt your conversion rates.

Quick Fix:
Make the simplest possible version of the page. Use:
• Simple words.
• Simple layouts.
• Simple explanations.

And focus your pages on a single CTA.

Result:
Happier readers and better conversion rates.
​

​
​

Mistake #4: New writers try to copy content from major blogs.

Why it’s bad:

• It usually ends up being shallow and not very useful.
• It’s boring.
• It’s forgettable.

Quick Fix:
Instead of trying to write an “expert” article on a broad subject, tell personal stories from experience (or interview people about their stories).

Result:
Better content + better engagement.

​

Mistake #5: Subheadings that don’t guide the reader through an article

Why it’s bad:
• They make the content hard to scan.
• They waste a great chance to help your readers.
• “Lazy” readers will not bother reading - they’ll just bounce.

Quick Fix:
Use descriptive subheadings.

Aim to tell the story just using the subheadings (so that even lazy readers who skim the article will get value from it).

Result:
More engaging content. Your readers will be much more likely to make their way through the article.

​

Mistake #6: People write “How To” content without giving the reader clear, practical ACTIONS to take.

Why it’s bad:
• It makes it hard to ACT on the content.
• It fails to really help the reader.
• It’s forgettable. Without actions, the reader will forget the advice.

Quick Fix:
Add an “action step” for each section in your article.

(Bonus points: Add up all the action steps into a cheat sheet at the end of the article to make a great summary!)

Result:
Better content + happier readers. Actionable content makes an article MUCH more shareable.

​

Mistake #7: Awkward cold emails with really bad introductions.

Why it’s bad:
​• They turn the reader off immediately.
• They make the reader actively dislike you and delete your emails.
• They don’t convert.

Quick Fix:
Instead of weird intros and hard sales pitches, try:

• Being as concise as possible. Imagine having a friendly, casual conversation with a stranger at a bar or a cafe.
• That’s the tone you should use.
• Aim to offer simple, obvious value up front - not engage in a wild sales pitch.

Result:
Better relationships and better conversions.

​

Mistake #8 Emails with multiple CTAs.

Why it’s bad:
​• They dilute your conversions.
• Once a reader clicks one link, they’re unlikely to come back to the email to click the other link too.
• They end up sounding confusing. “Read this”, “Click that”, “Buy this”...what’s the point??

Quick Fix:
Stick to one CTA per email.

Result:
Stronger emails and better conversions.

Mistake #9: People overthinking their email style + format.

Why it’s bad:
• You end up stuck on format instead of focusing on effectiveness.
• You spend a long time writing one version that might be good.
• You end up not having extra versions to test.

Quick Fix:
Write 3 different versions:
• Short
• Medium
• Long

Result:
You’ll move quicker, create more, and have extra versions to test. Long term this’ll help you get a feel for your audience and what they like reading.

If you want to get your questions answered and your copy reviewed, come join us over at The Copywriting Course.

You’ll get access to our entire library of content + coaching:

• 12+ video courses covering everything you need to know to grow your business online.
• Group coaching and re-writing every week via Zoom video calls (many people stay on board for years just for Office Hours)!
• Unlimited access to 3+ professional copywriters (including Neville) in our member’s forum. You can ask strategy questions, get your copy reviewed, and have pieces rewritten on the spot.

June is about to end, and to celebrate the end of Q2 this year we’re giving away a complete annual membership for 1/2 off!

If you join by Sunday 6/30 you’ll get access to the complete annual membership for a 1/2 price.

$960 ---> $480
(that’s 1/2 off 😬)

Use Coupon Code: LEVELUPQ4 right now

​

Sincerely,
Neville Medhora - Copywriter who’s answered 65,000+ questions about selling with words