The SWIPES Email

Friday, June 28th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

The hotel I’m writing this from has full sized Aesop shampoos and conditioners.

Should I steal them!??!? 😬

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It sounds like they encounter this issue a lot of people knabbing the full sized bottles, so they put this card by them implying you'll get charged $50/bottle 😂

The cool thing is this is how much a new bottle would cost, so they're not necessarily gouging you here, it's just retail price!

Kind of weird how certain brands of soaps make you excited to stay at a hotel (for me it's Aesop or LeLabo)!

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Wisdom:

Constantly testing high traffic pages is very helpful, we recently updated this sales page.....and it's currently showing a 75% higher on-page time and overall page interactions!

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Increases like this mean huge revenue bumps for income producing pages.

Want us to do this for a page of yours (that generates $100k+)? ​
​Enter your info here and let's chat →​

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Interesting:

I like this podcast called Kill Tony which is recorded live in Austin every Monday at The Comedy Mothership (Joe Rogan's comedy club).

I've been 3 times in the past and tickets are always super hard to get.

But recently Tony Hinchcliff (the host) was on The Roast of Tom Brady, and also sold out two giant arena shows....

....and now the tickets have gained a whole new level of fame!

Kill Tony tickets went on sale at exactly noon a few days ago, and there was so much demand that all 12+ shows got queue'd with over 100,000 people trying to simultaneously buy 😬

Kind of wild this is just because of a podcast!

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Picture:

This has been a thrilling read so far: Pushing Ice by Alastair Reynolds​

A good science fiction book before bed helps me sleep, but I’ve been jumping into this one in the daytime as well.

I love having a book to look forward to. It sucks when I don't!

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Essay:

Did you know Google Docs has a super easy "drawing" feature right inside it.

[Insert] --> [Drawing]

I use it all the time for mockups and quick images and it works great!

So many people don't know about this delightful little feature inside Google Docs :)

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Splurge:

Did you know members of the Copywriting Course get private training videos several times a week?

Just one tip from a video could completely change your workflow or how you do marketing.

This month alone we added 3 trainings.

This is a 17 minute private training about how I do SEO research to go from research → finished article (also works for social media topics):

This is video on how I use AI to speed up boring tasks. This video immediately helped some people become far more productive, and automate-away parts of their workflow:

This training video went over my process of how we find and curate content from social media. This then gets turned into SwipeFile which is used by thousands of people a month, then our popular Friday SWIPES Email Newsletter to 61,000 people:

Not to mention we also do 4 Office Hours per week where you can show up and get your questions answered, or copy re-written!

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These are just some of the Office Hours questions and reviews we did this June! Here's just 1/4th of what we did this month alone 😬

• Optimizing the heck out of lead magnet copy!
• Improving cold pitch for getting people on board for a National Science Foundation program.
• New book planning for 100k Instagram audience.
• Updating the messaging of a golfing community.
• Website review ($999 offer) for new landing page and going over sales page.
• Positioning a new calculator to rank #1 in search engines for a public company.
• Updating a 7-day free email sequence for a games company.
• New $1,800/mo client added, how to flesh out the service to be even better for customers.
• B2B company pays $1,400 for newsletter mention, we design a new ad to massively upgrade click-throughs on next sponsorship.
• Creating a new UpWork profile for a biochemist, and making a 1-year plan to bring in extra income from it.
• Helping a Rabbi raise $80,000 through emails. First few emails broke their original goal of $30,000 now aiming for $80k!
• My surefire method for pitching guest posts for large publications that’ll beat 99% of the other wannabe guest posters.
• Turning a badly written case study into a great SEO article for large university.
• Last Office Hours did an experiment on the spot, got 22 responses in 24 hours! Now going over how to monetize those responses.
• Updating a $1,000/hr coaching listing on a tutor directory for an olympic gold medalist to grab even more clients.
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This isn't even mentioning the 130+ things we worked on in our Copy Review Forum 😬

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The best way to utilize Copywriting Course is to learn from us, then get your content reviewed.
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Take the start of Q3 to do this now, so you WRECK Q4 with sales!

Optimize Your.....
Email, Sales Pages, Promotions, About Pages,
Home Pages, Signup Forms, Images,
Product Descriptions, Content,
Cold Emails
SEO

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If you join RIGHT NOW we'll give you 50% off the whole year!
Use Coupon Code LEVELUPQ4 to get 50% off
Deal ends really really really soon:

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Have a great Friday and cheers to a great Q3 and Q4 if you join us!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

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