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It’s Comic Sans Day, Reader... Where do you stand? Unnecessarily maligned font or mostly unnecessary?

In today’s edition:

• 🛼 Today's Tip of the Day is for training AI

• ❌ Forget everything you know about social media

• New Instagram ads tool

• Additional industry news from TikTok and YouTube

Defining your voice is the first and most critical step in making AI content sound like you. Your voice encompasses your personality, tone, and language style.

But how do you actually infuse AI with a lifetime's worth of personality and branding? What if you aren't sure how to characterize your voice?

Show AI Who You Are

To identify your brand's voice, export and upload your existing content, such as blog posts, social media updates, or email newsletters. 

Then, you can tell the AI to analyze your writing style and look for patterns in your communication style it can emulate.

Today's tip is inspired by Molly Mahoney, a featured guest on the AI Explored podcast.

Need to Improve Your Marketing Plan?

Have you noticed a decline in your marketing results? Are you looking for a better way forward?

Your solution: Social Media Marketing World.

"I have absolutely found what I needed here. It's been a jam-packed three days. Every single session I attended, I've been able to take away probably three things, minimum, that I am going to be able to immediately implement," said Jules McGuire.

Discover what works from leading marketers.

How to Adapt Your Social Media Marketing for Today's World

Are you struggling to make social media work for you? Wondering how your marketing needs to change?

These tips will ensure you succeed in today's fast-paced social media landscape:

Focus on One Content Type

There are four main content types you can create:

1. Written content (like blogs)

2. Video content

3. Podcasts

4. Images

To stand out today and be noticed, you must be great. And you can't be great in 12 places. Specialize in producing 1 of them. This means focusing on written, video, or podcast content for most businesses.

Publish to Your Content Hub First

While social media can be a powerful tool for reaching new people, it's risky to rely solely on those platforms to connect with your audience. It's smarter to build your own audience through other channels you have more control over, such as email lists, blogs, or podcasts. 

By creating these content hubs and encouraging your social media followers to subscribe, you can establish a direct line of communication that isn't subject to the whims of algorithms. This approach also allows you to build stronger relationships and foster community management around your brand.

For example, publish to your website first. This will accomplish two things: You will signal to search engines that your business is the original author and build a loyal following that knows where to find your latest content.

Use Social Media to Aid in Discovery, Not Connection

A few days later, you can repurpose that content on various platforms like LinkedIn, Medium, and Substack to boost discovery.

At the end of each post, be sure to include a call to action inviting readers to subscribe to your content hub for more content.

While social media is excellent for reaching new people, it's also a weak relational link. People scrolling through may only see your content briefly. Your goal should be to get them to subscribe to your blog, podcast, or video channel, creating a stronger connection.

Pro Tip: Don't rely too heavily on image-based content like Instagram posts or Pinterest pins, as these formats are less searchable and discoverable than the others.

Adapt to Algorithm Changes

Social platforms now show users content from accounts they don't follow. This means fewer of your followers may see your posts. 

Instead of fighting this, focus on creating content that is so good that people will seek it out.

Make Sure Your Content is Insightful

To stand out in today's crowded digital space, it's not enough just to share information–that's what Google is for. You must provide unique insights and perspectives through your experiences and stories to make your content special. 

Stories make your content more engaging and memorable. Even small moments from daily life can become powerful teaching tools when connected to your message. Consider using relatable experiences from sports, outdoors, history, and art to create content consumers will be drawn to.

Maintain Consistency: It is Everything

Posting content regularly is crucial to building a loyal audience and becoming part of people's routines.

To maintain consistency, plan ahead. Create extra content when you can so you have a backlog for busy times or vacations.

Use AI

AI is changing marketing but doesn't have to replace human marketers. Think of AI as a tool to enhance what you already do well.

For example, if your business is known for speed, look for AI tools to help you work even faster.

Today's advice is provided with insights from Mark Schaefer, a featured guest on the Social Media Marketing Podcast.

IG Boost Signals for Ad Eligibility: This project introduces an API that allows partners and advertisers to determine whether their media is eligible for ad boosting before they actually attempt to boost it. By providing earlier feedback on media eligibility, the system aims to make the ad creation process more efficient. Additionally, Instagram is launching a new feature called "boost_ad_list." This feature enables developers to retrieve important information about both current and past advertisements, including their ad IDs and status (whether active or inactive). Together, these updates should give advertisers and partners more control and insight into their advertising efforts, allowing them to make more informed decisions about their ad content and better track the status of their campaigns. Source: Meta

TikTok’s Watermark on Video Clips: TikTok has updated its video download feature, allowing users to save clips without the platform's watermark. When saving, users can now choose to post the video on TikTok first to remove the watermark. Source: Social Media Today

YouTube’s Updated Erase Song Feature:YouTube is introducing a new AI-powered algorithm to its Erase Song feature to identify and remove copyrighted content more accurately. Users can choose to erase a song altogether, and YouTube will attempt to remove only the copyrighted claimed audio content from a video. If users choose to “Mute all sound,” YouTube will remove all sound between the timestamps specified. This feature will be available in YouTube Studio on desktop and mobile in the coming weeks. Source: YouTube

Did You Know?

The national animal of Scotland is the unicorn.