GrowthHackingIdea - Keeping vs Losing. [43%].
In a study, all subjects were given $50. And then they were asked to choose:
#1A. Keep $30.
#2A. Have a 50/50 chance of keeping or losing $50.
And later:
#1B. Lose $20.
#2B. The same as #2A.
Result: #2B was chosen at a 43% higher rate than #2A. People hate losing.
Try to test “get $20 off” vs “buy now or lose the opportunity to save $20.”
P.S. Did you notice that mathematically "keep $30" is the same as "lose $20"? ;)
Source: www.quicksprout.com
Cheers,
Charlie Patel ;)
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