The Steal Club - 🕵️‍♂️ Don't reinvent the wheel

My newsletter Welcome Email used to receive 3 replies a week.

That wasn’t a good number for a newsletter of this size (over 5k subs).

3 little tweaks to that email, and the replies jumped to 27 one week later.

What did I do to make that happen?

When I had less than 1k followers on Twitter, one of my threads went insanely viral, doubling my audience overnight.

How did that happen?

And I could go on and on with hundreds of examples like this.

These experiences taught me one of the most valuable lessons I’ve ever learned in my creator journey:

→ There’s no need to reinvent the wheel.

Just like Kobe Bryant from the previous email, it’s easier to look at what’s working for others and “steal” it for yourself.

You can literally learn in minutes what took others years to learn.

But to do that, you need to adopt the “Thief Mindset” 👇

When you make that switch, you start to see things more clearly.

Instead of “Ugh, this person is so good at content. I’ll never be like that” think:

“Oh, these people are so good at content; what are they doing that I’m not? And what can I steal from them?”

This is exactly what I did with those email tweaks I made.

Or that viral Twitter thread.

And that’s the same reason I’m a big proponent of the “steal” philosophy as a creator.

The roadmaps and playbooks are already out there.

You just need to know where to look and how to (ethically) steal their ideas.

That’s why The Steal Club exists.

We take those tactics and playbooks from creators around the world and make them digestible so you only need to come in and steal them.

A good example is yesterday’s tactic of tagging yourself, which I hope you found useful.

But a good thief never comes empty-handed to a party, so I’ve got another one for you 👇️ 

This one I like to call “The Problems Database”.

Let’s face it: your audience only cares about how your content helps them solve their problems.

Knowing their pain points (aka problems) is crucial to creating engaging content that sells.

That’s why you need to create a database full of your audience’s problems, just like Jay Clouse did:

Jay spent 10 minutes listing out all the problems his target audience faces. Those 10 minutes saved him hours of content creation time later.

Why?

When he sits down to write, he’s not asking himself, “What should I write about today?”

He’s not facing the blank page anymore.

He simply picks one of these problems and solves it with his content.

Then, it’s just a matter of keep growing that database with more problems you find while talking with your audience or scrolling your feed (or you can ask ChatGPT, we won’t judge 😂 )

I hope you found it useful!

I'll see you tomorrow with one of my favorite tactics (and a crazy story about snow and paths).

Alex Llull, Chief Thief

PS: Reply to this email, and I’ll send you a complementary tactic to uncover even more of your audience’s problems with a very simple setup (takes literally 2 minutes)