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It’s International Town Criers Day, Reader! Hear ye, hear ye...

In today’s edition:

• 🤫 Today's Tip of the Day is for Instagram

• 💬 Get people talking about your business online

• Experimental Facebook ad placement

• Additional industry news from TikTok and more

Have you ever needed to post multiple times on Instagram in a day? Were you worried the algorithm might hijack visibility from your most important post?

Post Quietly to Profile

If you toggle on Instagram's 'Post quietly to profile' feature, your post will be visible on your profile but not shared to your followers' feeds.

Today's tip is inspired by Social Media Examiner’s Editorial team.

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How to Get More Word-of-Mouth Marketing

Wondering how to get more people talking about you, in a good way?

As a marketer, you are uniquely positioned to find and enhance customer touchpoints so that they become lasting memories consumers can't wait to tell others about.

Where to Look

First, experience the four main stages of your customer journey for yourself. This hands-on approach provides insights that data alone can't capture.

Go through the entire customer journey yourself, from initial contact to post-purchase follow-up, and experience every step as a customer would. To get an honest experience and unbiased feedback, have someone from your marketing team pose as a customer and report on their experience.

You'll also want to observe customers in real time. Watch how they interact with your product, service, or space, and note any points of confusion or frustration.

Pay attention to:

Transaction Triggers: This is how people first discover and decide to engage with your brand. For customers, this might be seeing an advertisement, getting a recommendation from a friend, or stumbling upon your website.

Onboarding: This stage is all about preparing people for their first interaction with your brand. For customers, it might include pre-purchase information, a "know before you go" guide, or a welcome email series.

Main Event: This is the core experience itself. For customers, it's using your product or service, attending an event, or visiting your store.

Last Impression: This crucial stage is what people remember long after the experience ends. It includes the immediate aftermath (like walking out of a store or leaving work for the day) and how people reflect on the experience weeks or months later.

Analyze Your Experience

Start small and focus on improving one thing at a time. Think about how you can improve the customer experience, one piece at a time, and make it easy for consumers to share. This makes the process less overwhelming and allows you to measure the word-of-mouth impressions from social media.

First, look for ways to tailor experiences to individual customers. This could be as simple as using their name or remembering their preferences.

Then, think about how to make people feel like VIPs. Consider what special touches you can add to make customers or employees feel valued and important. Can you find a way to provide insider tips or exclusive access to certain perks?

Next, identify places where you can create peak moments. While you can't maintain a high throughout the entire experience, focus on creating a few moments that people will remember.

Finally, consider how you want customers to reflect on their experience weeks or months later and work backward to create those lasting positive memories. This might involve follow-up communications or surprise touches long after the initial interaction.

Put Enhancements Into Place

First, brainstorm low-cost or no-cost enhancements. Think creatively about how you can improve these moments without significant investment. You can implement many enhancements at little to no cost.

Then, train the customer-facing team. Ensure all employees understand the importance of these small gestures and how to deliver them consistently.

Empower Customers to Share Their Story

This can be as simple as creating and promoting a hashtag customers can use when posting about you on social media.

This will not only give you word-of-mouth marketing; it will also give you content for customer testimonials and the ability to spotlight happy customers.

 Real-World Examples for Inspiration

• Deliver personalized videos to fans a week after their visit.

• Provide guests with digital access to photo memories after their visit, allowing them to relive their magical moments.

• Send personalized emails after a purchase, offering tips or additional information related to the product.

These follow-up touches help turn moments into lasting memories, reinforcing positive associations with your brand. They show customers that you value their experience even after the transaction is complete.

Today's advice is provided with insights from Katie Rudy, a featured guest on the Marketing Agency Show.

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Facebook Notifications Ads: Meta confirmed a new advertising experiment that places sponsored content directly in users' notification lists. This test, currently limited to a small group of users, introduces ads labeled as "Sponsored" among regular notifications in the Facebook app on Android devices. The sponsored notifications share common characteristics, including options to hide specific advertisers but no ability to opt out of all sponsored notifications. Users can access a "Why this ad?" link, though the targeting appears to be broad rather than personalized. These ads have not yet appeared on iPad or desktop versions of Facebook. The test seems to be in its early stages, with no mention of this ad format in Facebook's official ad guide. Source: PCMag

TikTok Ads Updates: TikTok announced a series of updates aimed at enhancing user privacy and advertiser accountability. For users, these changes include stricter ad targeting restrictions for U.S. teens aged 13-17, limiting advertisers to broad targeting options only. The platform has also introduced enhanced ad personalization controls, allowing users to customize their ad experience based on interests and behaviors. Additionally, the "Disconnect Advertisers" feature enables users to prevent specific advertisers from using their off-TikTok data for personalized ads, and the "Clear My Activity" feature that lets users disconnect off-TikTok activity data shared by advertising partners from their account. For advertisers, TikTok has implemented an AI-generated content (AIGC) disclosure tool, requiring them to label realistic AI-generated content in ads. Source: TikTok

X to Redesign User Experience: Elon Musk confirmed plans for a significant redesign of X’s user interface. The platform intends to remove several familiar features from posts in users' timelines including the like, report, and reply buttons, as well as the engagement counts for reposts, likes, and replies from individual posts. Instead of using buttons, X plans to implement a swiping system where users will swipe left or right on a post to like or reply. iOS users will have the additional option to force touch a post to access more options. The only visible metric remaining on posts will be the view count, relocated to the upper right corner. Source: Mashable

Did You Know?

The okapi is the only living relative of the giraffe.