The SWIPES Email

Friday, July 12th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

Look at this insane stat that shows barely 2% of people reading Reddit post:

This backs up the concept of The 90-9-1 Rule that states:

90% of people just lurk:

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9% of people casually participate:

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1% of people create most content:

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Let that sink in next time you consume or make content. It's 1% or 2% of the people you're listening to.

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Wisdom:

This interview was so full of awesome nuggets (read my personal notes from it here):

​How to scale up a business with Ayman Al-Abdullah (lessons from getting to $100m/yr). Watch it on YouTube here:

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Ayman Al-Abdullah was the CEO of AppSumo who got it on track to doing over $80m in a single year, then became a meme lord, then started Agoge Consulting and is doing great getting CEO’s as clients.

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Interesting:

This is The Austin skyline only 2 years apart seen from my balcony:

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I tried to line up the picture better here:

Pretty crazy that's only 2 years.....and you can't even see a bunch of other buildings and construction being blocked out by all the other buildings 😳

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Picture:

Here's me and my buddy doing handstands on the beach over 4th of July!

That's me on the left!

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Essay:

I thought this was a super cool way to scout for business as a new freelancer:

​This guy goes around updating people's YouTube thumbnails for free. This has two big benefits:
​1.) Shows the person your work.
​2.) Shows OTHERS your work.

Check out what he sent:

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What a great way to start building a portfolio of work AND grabbing eyeballs of potential customers!

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Splurge:

This is every piece of software we use to run SwipeFile and CopywritingCourse.com:

• Camtasia for video editing.
• Video studio rental in Austin for interviews.
• ​Home studio for doing podcasts and recording trainings.
• Canva for images.
• ​Convertkit for email.
• InvisionCommunity for CC Members area.
• WPengine for hosting.
• Awesome Screenshot for screengrabs.
• Google Docs (free) for notes.
• Slack (free) to connect with employees.
• ​Hypefury for scheduling social media posts.
• Zoom for Office Hours.
• Focus45 to keep focus.
• Calendly for scheduling meetings.
• ChatGPT Pro for brainstorming.
• ​Edit any website for showing changes to websites.
• Ahrefs for SEO research.
• Figma for landing pages.
• LeadPages for landing pages.
• Framer for our /join page and /agency page.
• CaptivateFM for podcast hosting.
• Quickbooks for accounting.

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Have a great Friday!​
​Sincerely,
Neville Medhora

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P.S. Checkout some wins from Copywriting Course members:

Or Join here:

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