Marketing Junto - Podcasting For Business

I never thought I ever really said it, until I did a webinar for Founder Institute Keystone this week on Podcasting For Business, but there are more than one way to tackle podcasting for your business.

There's the talking heads method, where two people chat about a topic and have a conversation. Sometimes one is the host and the other is the guest.

Another is just the monologue podcast. Where one person pontificates into the microphone/camera about a topic.

But there are so many other ways to do a podcast. Some of which don't even involve having one of your own! Yea, you can be on other people's podcasts and never have your own and reap the rewards. More on this later.

I've seen non-fiction podcasts take a cue from the fiction-side of the podcast realm with a more narrative story arc. I've even heard a business podcast about copywriting done in a detective narrative. The sky really is the limit.

You Can Also Skip Hosting A Podcast And Just Be A Guest! 😎

Now I know I kind of slipped in there that you can be on podcasts and not have your own and still benefit from using podcasts to generate business or increase your brand equity.

In my opinion this is a great way to start and figure out if you want to do your own show. You can see how others do their shows and if you can pick and choose techniques that you like and apply them to your own podcast when you indeed launch it.

You Can Do Both!!!! 🤯

I've seen people do both, have their own shows and do guesting on other people's shows. Honestly, that's what I do. It's the best of both worlds.

So regardless how how you start podcasting, you should be doing something with this medium. It's powerful.

If you have questions about how to go about getting into podcasting? Drop me a message. I've been podcasting for 12 years and have done a number of shows. In addition, I've been on quite a few other podcasts as well.

The Latest From The Entrepreneur's Enigma Podcast

https://gmwd.us/luke

Web Jawn

• 250,000 Video Podcasts and Counting: Creators and Audiences Are Embracing Video Content on Spotify
  Interesting that video is taking hold on a place other than YouTube. If you're not capitalizing on this trend, you should be.
• A Perfect Harmony: 5 Tips for Using Music Effectively in Podcasting
  Some great tips here for hitting the right chord with the music in your shows.
• YouTube Adds New Creative Options for Shorts
  Looks like YouTube is doubling down on it's shorts product! I like YouTube Shorts and this is a good move.
• Facebook Tests ‘Clear Mode’ for Uncluttered Reels Viewing
  Sad that this is needed, but IT IS! Nothing's worse than watching a Reel covered in text and junk.
• LinkedIn Rolls Out Sponsored Newsletters
  LinkedIn really wants people to use their platform for newsletters. If the subscriber list was migratable I'd say this is a great place to do a newsletter. But sadly, your subs are not yours when you do a newsletter on LinkedIn. So frustrating. 😡
• Reddit Subreddits To Google Search: Maximizing Your Brand’s Impact
  Reddit is a powerful platform and even more so now with the subreddits showing up (for better or worse) in Google Search. But doing Reddit right as a brand is TOUGH! 😵‍💫
• Internal linking for bloggers: 9 mistakes to fix immediately
  Good tips to follow.
• Google AI Overviews only show for 7% of queries, a new low
  This is a good thing for now. Especially since the Glue on your pizza AI result surfaced among other terrible suggestions and results.
• OpenAI is ‘going to build a search product’
  This could be really good or really bad. I'm sadly on the really bad side of thinking. 😜
• The Ad Experience Report in Google Search Console: Why It Fails Site Owners, How It Provides A False Sense of Security, And How It Could Be Improved
  Again an informative and fantastic blog piece from Glenn Gabe
• Bing Search Tests Voting On Search Results
  This is an interesting development. Cool feature. But can it get gamed? Probably.
• The Sea of Sameness Problem in Content Marketing & SEO
  Wil Reynolds the founder of Seer Interactive makes some good points in the article and it's well worth a read. We do suffer from quite a bit of sameness in the SEO & content industries. Different is almost always better.
• 14 ideas you can deploy today to prepare search disruptions
  Another great post from the gang at Seer Interactive. Search is going to be disrupted. Best to be prepared.
• Rian Rietveld on Understanding the European Accessibility Act and Its Impact on Websites
  Worth a listen especially if you're building websites. Just because your audience isn't in Europe doesn't mean you aren't impacted.
• The Threads Creator Paradox
  I agree with the author. I don't think Threads is trying to be Twitter exactly. It's doing its own take on the microblogging space, just like Mastodon and Bluesky.
• An OpenAI advisor wants to help tech leaders embrace the humanities
  I "knew" my history, anthropology, and political science part of my education would come in handy someday. 😜
• What Delaware’s new privacy law means for residents and businesses
  As a web designer and website owner I really wish the feds would just come up with a universal federal law for privacy. All these disparate state-run laws make staying compliant really freaking hard. 😵‍💫😒
• Using WordPress Often Means Subscriptions – A Lot of Them
  I totally agree with Eric, the author, on this. WordPress is great, but subscription are a big part of making a WordPress site work the way you want it to act.
• The Ghost CMS team is building in ActivityPub into the system in public
  And I for one can't get enough of their quick witted jokes and AI pug pictures. I also love seeing a company be so transparent about the pitfalls and successes of such an undertaking.
• Where AI evolves from here
  Interesting thought piece about the future of AI and maybe even humanity. 😵‍💫
• Privacy and Consent for Fediverse Developers: A Guide
  Handy guide. Interesting read.

App Pick

https://pocketcasts.com

I recently moved to iOS from Android and with that I went to Overcast for my podcast listening. Prior to that I was using Pocket Casts, which is now run by Automattic. Recently, last Saturday, I decided to go back to Pocket Casts and I'm glad I did. They have a folders for organizing the podcasts and really good directory to find new shows and a good app for Windows and Mac as well as both mobile platforms.

I'm really liking it now that I'm back. Will I try others, sure. But I always seem to come back to Pocket Casts.

Web Funny

https://instagram.com/podfestexpo

Sponsor

https://gmwd.us/mtap-sponsor

mTap.io** is an all in one platform for business networking. From digital business cards to event organizing & registration, mTap has it all.

Marketing Junto is proud to have mTap as a sponsor for the newsletter. Try them out for free and reach out to me if you have questions about how you can use it for your next event and business networking. I'm not just a hype man, I'm a user!

Channeling my Hair Club For Men voice! 🤣
** Full disclosure we get compensated by mTap for this sponsorship, but we're longtime users and love the platform.

That's It For This Week! Keep Rocking It!

-Seth

Connect with me online: https://shrtn.vip/sgid

Like the content I produce, buy me a coffee!