Marketing Examples - 3-2-1: A (short) summer special

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3-2-1: A (short) summer special

Read on web

Hey — It's Harry.

New tips. New buzz cut. But first!

I went on my favourite podcast. Give it a watch if you like :)

Estimated read time: 2 minute 13 seconds.

Before we begin... a big thank you to this week's sponsor.

• Today I have the pleasure of recommending a site I use everyday!

• mymind — Perfect for saving ads, emails, copy, you name it

• Oh, and somehow it's free!

Three Copywriting Tips

1/ “How can I do the ad without any adjectives?”

Start there.

Adjectives are okay. Just *ideas* don't start with them.

2/ My favourite pattern for writing “features & benefits”

1. Write down the feature

2. Ask, “so what?” to find the benefit

3. Contrast the old way with your new way

3/ Don't write “labels”

Give me something tangible.

Credit to fellow Harry from DTC Pages

Two short examples

1/ I got 97 cold emails last month.

The only one I replied to didn't ask me to.

Lizzy told me that's her secret.

“I stopped asking for a quick call and clarified I wasn't asking for anything. Responses went from 5% to 25%”.

Don't ask, don't get!

PS. I did sign up, loved it, and emailed mymind about sponsoring!

The saleswoman closing *33%* of cold pitches!

“How many people are trying to reach the prospect exactly the same way as me?”

The lower the number the better chance you've got.

Automating sludge? Hundreds!

Finding a company whose problem you solve, solving it (without needing permission), and sharing with them on social media? Probably just you.

The proof is the pudding.

[1] [2]

One Favourite Tweet

That's all folks. Let me know what you think of the podcast. Quite a lot went into it. If these emails aren't for you anymore you can unsubscribe here.

See you sooner or later — Harry

P.S. Song of the week

Thanks to Tom for helping edit.

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Marketing Examples - 3-2-1: A (short) summer special

Older messages

3-2-1: A (short) spring special

3-2-1: “Bou Bou Bou”, Pizza influencer, Rewrite this

3-2-1: Deliberately short, The Dream 100, Olives

3-2-1: Marketing Examples is BACK!

Marketing Examples is NOT back

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