🎤 SWIPES Email (Friday July 26th, 2024)

The SWIPES Email

Friday, July 26th, 2024
An educational (and fun) email by Copywriting Course. Enjoy!

🎤 Listen to this email here:

Swipe:

I love this "Apple Marketing Philosophy" from 1977. It's so simple and clear:

It really emphasizes to employees that the product and quality is the most important thing.

Wisdom:

I saw this cool chart (not sure who it's accredited to) of how to build a $100m/yr SaaS business for each price range of product.

$100 range: Must be a viral product.

$1,000 range: They start here and increase in price.

$10,000 range: They are targeting B2B customers. Most popular price range for $100m/yr companies.

$100,000 range: Targeting very large businesses.

$1,000,000 range: Going after Fortune 500 companies or gov contracts.

Here's another similar chart to that one:

Interesting:

Here's a fun video I did with AppSumo covering:

  • My revenue streams.
  • How I create content.
  • Where all the customers come from.
  • Experiments > Businesses

👇🏼 Watch it here 👇🏼

I think it's a pretty great video to watch (or at least listen as audio in background)!



Picture:

A fun & cheap joy I weirdly love: Getting a carwash!

Going through one of these carwashes is still super fun, like an adult Disney ride 😂


I go through one near my house and it takes a few minutes to get through, and it's fun to just sit back, relax, and watch all those wipey things rub all over your car!

Essay:

STILL the best way I've found to organize the day:

This is the format he's talking about looks like this:

While almost everything I do is digital, the daily to-do list is my one physical leftover:

• Notes = Digital
• Writing = Digital
• Calendar = Digital
• Daily To-Do List = Physical

Splurge:

I'm writing this email immediately after our Thursday Office Hours where we hop on a call and live-write and live-review and live-discuss your problems:

We wrote an email for someone today and he said:

"This is my first time joining, and I already feel like I've got my entire subscription paid back already."

We get so many comments like this we have a whole /wins section just to keep track of the 100+ wins per month we get like this, like:

"The hands-on, personalized feedback and edits are so helpful. I can publish and post everything I write with total confidence." -NR


"1 month old calculator made in Office Hours is ranking on page 1 and rapidly climbing with 50+ ranking keywords." -CS


"I've been getting steady copy work even after maternity leave." -TG

"I helped get a divorce coach client get 3+ clients (over $1,000/client+) after our last Instagram Live." -RR

"This training is like a breath of fresh air. Easy to understand. And I know it will work." -KL

"Every lesson is brilliant, helpful and inspiring." -GC

Have a great Friday!
Sincerely,
Neville Medhora

Older messages

🎤 SWIPES Email (Friday July 19th, 2024)

Friday, July 19, 2024

The SWIPES Email ​ Friday, July 19th, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ Swipe: Checkout this super-duper-ultra-simple piece of

🎤 SWIPES Email (Friday July 12th, 2024)

Friday, July 12, 2024

The SWIPES Email ​ Friday, July 12th, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ ​ Swipe: Look at this insane stat that shows barely 2% of

Scale up a business to $80m w/ Ayman Al-Abdullah

Thursday, July 11, 2024

​Ayman Al-Abdullah was the CEO of AppSumo and got it on track to doing over $80m/yr, then semi-retired, and then started Agoge Consulting when too many CEO's kept asking him questions: Watch this

🎤 SWIPES Email (Friday July 5th, 2024)

Friday, July 5, 2024

The SWIPES Email ​ Friday, July 5th, 2024 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ 🎤 Listen to this email here: ​ ​ ​ Swipe: We made some changes to a sales page, and right after

Closing time ("Year Deal" gone)

Monday, July 1, 2024

Just FYI we are closing off our "Yearly Access Deal" tonight, July 1st at 11:59pm PST. Signup to get full access to all our training courses, plus myself and other professional copywriters

You Might Also Like

New Course Live: Experimentation-Led GTM

Friday, February 28, 2025

A Go-to-Market Framework That Never Fails ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

The Phone Game I Shouldn't Promote Because You'll Get Addicted

Friday, February 28, 2025

Help my spread my love of sharing by... uh, also sharing. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Chapter 3: Dynamic Societies

Friday, February 28, 2025

The third chapter from the documentary I'm creating is now live. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

🎤 The SWIPES Email (Friday, February 28th, 2025)

Friday, February 28, 2025

The SWIPES Email ​ Friday, February 28th, 2025 ​An educational (and fun) email by Copywriting Course. Enjoy! ​ ​ Swipe: This is a handy little graphic that shows the different ways you can use the Grok

How a Medium Writer Evolved Into Bigger Business

Friday, February 28, 2025

$7 for her first article triggered this realization. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Instagram Book Promotion for Authors and Publishers

Friday, February 28, 2025

Your book on Instagram! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Instagram promo image Instagram ~ a great place to advertise books

🤯 This is what calling your shot looks like…

Thursday, February 27, 2025

This year, we're playing to win. Read our annual company update right here, right now. Learn about our biggest moves yet... Playing to Win Contrarians, First, thank you. Trust is a rare currency in

3-2-1: On the secret to self-control, how to live longer, and what holds people back

Thursday, February 27, 2025

​ “The most wisdom per word of any newsletter on the web.” ​ 3-2-1: On the secret to self-control, how to live longer, and what holds people back read on ​JAMESCLEAR.COM | FEBRUARY 27, 2025 Happy 3-2-1

10 Predictions for the 2020s: Midterm report card

Thursday, February 27, 2025

In December of 2019, which feels like quite a lifetime ago, I posted ten predictions about themes I thought would be important in the 2020s. In the immediate weeks after I wrote this post, it started

Ahrefs’ Digest #220: Hidden dangers of programmatic SEO, Anthropic’s SEO strategy, and more

Thursday, February 27, 2025

Welcome to a new edition of the Ahrefs' Digest. Here's our meme of the week: — Quick search marketing news Google Business Profile now explains why your verification fails. Google launches a