The SWIPES Email

Friday, July 26th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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🎤 Listen to this email here:

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Swipe:

I love this "Apple Marketing Philosophy" from 1977. It's so simple and clear:

It really emphasizes to employees that the product and quality is the most important thing.

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Wisdom:

I saw this cool chart (not sure who it's accredited to) of how to build a $100m/yr SaaS business for each price range of product.

$100 range: Must be a viral product.

$1,000 range: They start here and increase in price.

$10,000 range: They are targeting B2B customers. Most popular price range for $100m/yr companies.

$100,000 range: Targeting very large businesses.

$1,000,000 range: Going after Fortune 500 companies or gov contracts.

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Here's another similar chart to that one:

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Interesting:

Here's a fun video I did with AppSumo covering:

• My revenue streams.
• How I create content.
• Where all the customers come from.
• Experiments > Businesses

​👇🏼 Watch it here 👇🏼​

I think it's a pretty great video to watch (or at least listen as audio in background)!

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Picture:

A fun & cheap joy I weirdly love: Getting a carwash!

Going through one of these carwashes is still super fun, like an adult Disney ride 😂

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I go through one near my house and it takes a few minutes to get through, and it's fun to just sit back, relax, and watch all those wipey things rub all over your car!

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Essay:

STILL the best way I've found to organize the day:

This is the format he's talking about looks like this:

While almost everything I do is digital, the daily to-do list is my one physical leftover:

• Notes = Digital
• Writing = Digital
• Calendar = Digital
• Daily To-Do List = Physical

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Splurge:

I'm writing this email immediately after our Thursday Office Hours where we hop on a call and live-write and live-review and live-discuss your problems:

We wrote an email for someone today and he said:

"This is my first time joining, and I already feel like I've got my entire subscription paid back already."

We get so many comments like this we have a whole /wins section just to keep track of the 100+ wins per month we get like this, like:

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Have a great Friday!​
​Sincerely,
Neville Medhora

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