GrowthHackingIdea - A single letter increased sales by 20%

Aarhus Teater, one of the oldest and largest theatres in Denmark, had a link to their ticket e-shop on the upper right corner of the website’s homepage. The link text said, “Køb Billet”, which translates to “Buy Ticket” in English.

They changed the link text from “Buy Ticket” to “Buy Tickets” - a single letter at the end.

As a result, their SALES jumped by 20%.

Good motivation to never stop testing even silly ideas!

Source: vwo.com


Cheers,
Charlie Patel ;)



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