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It’s National Lighthouse Day, Reader... It’s Michigan’s time to shine!

In today’s edition:

• 🪢 Today's Tip of the Day is for video strategy

• 🛣️ A roadmap for introducing 9 AI tools to your team

• Meta removes detailed targeting exclusions for advertisers

• YouTube tests Picture-in-picture

• 🗞️ Additional industry news from Meta, YouTube, and more

Does your three-phase video strategy leave customers stranded? After a customer makes a purchase, your video content strategy shouldn't end. The loyalty phase is crucial for retaining customers.

6 Video Ideas for Customer Loyalty

• Create personalized welcome videos for new customers.

• Develop a private YouTube channel with videos accessible only to existing customers to share sneak peeks of upcoming features or products.

• Host live Q&A sessions where customers can interact with your team.

• Develop a video course series that helps customers improve their skills related to your product or industry.

• Create a library of troubleshooting videos addressing common issues.

• Offer personalized video responses to complex customer questions.

By focusing on loyalty content, you're not only helping your customers succeed with your product but also building a strong, engaged community around your brand. This can lead to improved customer retention, more referrals, and, ultimately, a stronger bottom line for your business.

Today's advice is provided with insights from A. Lee Judge, a featured guest on the Social Media Marketing Podcast.

HUGE SAVINGS: Social Media Marketing World…  

If attending Social Media Marketing World ever felt out of reach, here's some great news.

Right now, All-Access tickets are 50% off. With tickets at half-price, you can: 

1️⃣ Bring your team

2️⃣ Extend your stay

3️⃣ Offset your travel

"I came to San Diego alone. I am leaving San Diego with connections I am certain will last a lifetime! I can't say enough how much I loved hanging out with you all!" said Izabela Russell.

Did you know we also offer a four-payment plan too? 😁 

Yes, I want discount All-Access tickets.

How to Get Your Team to Embrace AI

Are you struggling to get your team or clients to adopt AI in your business? 

Here's a guide to help you demonstrate AI's value, address common concerns, and implement AI solutions in your workplace:

Show, Don't Tell

Believing is one thing, but seeing is another. The first step in getting people excited about AI is to show them something concrete and impressive, like creating a full presentation in just 30 seconds. Here's how to do it using Gamma.

1. Ask for a presentation topic from your audience, then enter a single sentence about the topic into Gamma.

2. Choose a theme for the presentation, press "go," and time the process.

3. Show the resulting presentation to your audience, noting the production time.

This dramatic demonstration will leave people amazed and eager to learn more about incorporating AI into their workflows.

Identify Time-Consuming Tasks AI Can Help With

Find out which tasks take up the most time in your organization by creating and distributing a survey. By identifying these tasks, you can target your AI solutions where they'll have the biggest impact. Here's a step-by-step process:

1. Open ChatGPT and prompt it to create survey questions. For example:

   Create a set of survey questions to identify time-consuming tasks in a digital marketing agency. Give me a mix of multiple-choice and open-ended questions to get comprehensive data.
   

2. Set up a new form in Google Forms or your preferred survey tool. Organize and input the questions logically, starting with broader questions and moving to more specific ones. Be sure to add any necessary demographic questions (e.g., department, job role) to help segment the data.

3. Send the survey to team members or clients.

4. Export the survey results to a spreadsheet and use ChatGPT or another AI tool to analyze the data.

   Analyze this survey data and identify the top 5 most time-consuming tasks reported by respondents. For each of the top 5 time-consuming tasks, suggest an AI tool or solution that could help automate or streamline the process.
   

5. Based on the AI analysis, create a list of tasks ranked by time consumption and potential for AI improvement. As prioritize, consider factors like ease of implementation, cost savings, and impact on customer satisfaction.

Propose and Pilot AI Solutions

Once you've identified areas where AI can help, present findings to decision-makers and propose a trial run of an AI tool.

When approved, organize training sessions for your team or clients. Start with a one-hour training session to solve immediate problems and address future queries one-on-one.

When you have buy-in on one solution, you can gradually introduce more AI tools and processes..

9 Useful AI Tools to Consider

Microsoft Copilot integrates with Microsoft 365 for enhanced security. It is particularly useful for government organizations and contractors.

ChatGPT Team offers privacy features for business use and allows team members to collaborate securely.

HeyGen creates AI avatars for video content and enables video translation into multiple languages.

ElevenLabs clones voices for audio content and is helpful for creating podcasts and voice-overs in multiple languages.

Pictory generates videos from scripts and combines AI-generated visuals with voice clones.

Gamma designs presentations quickly by creating outlines and slides based on a single sentence input.

Perplexity provides in-depth research with sources and performs multiple searches simultaneously.

Ideogram creates images with text and is useful for generating marketing visuals and social media content.

Formwise builds custom forms with AI-generated responses and is helpful for automating data collection and processing.

Today's advice is provided with insights from Alicia Lyttle, a featured guest on the AI Explored podcast.

Can’t Travel to Social Media Marketing World, Reader? 

Attending Social Media Marketing World in person is the best option. But if travel just isn’t an option, the conference can come to you. 

With a Virtual ticket, you can stream all of the conference keynotes and sessions live. Plus, you’ll get access to the recordings of every keynote, session, and workshop.  

Isn’t it time you experienced the career-changing content from Social Media Marketing World? 

I am ready to discover more!

Stability AI’s New Stable Fast 3D: Stability AI has launched Stable Fast 3D, a new AI technology that generates 3D images from a single image in half a second, dramatically faster than their previous 10-minute model. It's available via Stability AI's chatbot, API, and on Hugging Face. Source: VentureBeat

Meta’s Llama 3.1 Impact Grants Program: Meta has launched the Llama 3.1 Impact Grants program, offering $2 million in awards for impactful uses of their open-source AI model. Grants up to $500K are available through online applications and regional events. Source: Meta

Meta Removes Detailed Targeting Exclusions: Meta is removing detailed targeting exclusions for advertisers starting July 29, 2024. New ad sets can't use these exclusions, and existing campaigns must be updated by January 31, 2025, or face delivery stoppage. Advertisers can still use Custom audience exclusions and Advertising settings for brand protection or employment-based restrictions. Warning banners will alert advertisers to affected ad sets in Ads Manager. Source: Meta

TikTok Removes ‘Lite’ Program from EU: TikTok has agreed to permanently remove its TikTok Lite rewards program from the European Union to comply with the Digital Services Act. The program rewarded users for platform engagement. Source: Reuters

YouTube Updates: YouTube's latest update clarifies changes to Channel Pages. The channel Home tab is now optional; branding and basic info tabs will merge, and the layout tab will be renamed to Home tab. The Inspiration tab's AI feature for generating ideas and outlines is expanding to India. YouTube is also testing a Gemini AI integration in Studio to help creators brainstorm video ideas, titles, and thumbnails. Creators can access this via a new "brainstorm with Gemini" button when drafting outlines. Source: YouTube

YouTube Tests Picture-in-Picture: YouTube is experimenting with Picture-in-Picture for live mid-rolls. In the coming months, some viewers on select devices will begin to see the new ad format, which allows creators to run ads without disrupting the live stream. Source: YouTube

Did You Know?

The oldest lighthouse still in operation is the Farum Brigantium, built in the 1st century AD and today known as the Tower of Hercules.