The SWIPES Email

Friday, August 9th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

​

🎤 Listen to this email here:

​

​

Swipe:

This graphic showing how a “modern advertising agency” makes it seem extremely complicated!

I saw it in this book:

​

​

Wisdom:

Checkout my brand new video called:

Making friends, Keeping friends, and Growing your network (from the master Nick Gray)!

​

When Nick moved to Austin a few years ago, within 2 months he had more friends and a bigger network than ANYONE I knew almost instantly.

This explains how he did it.

Also.....Nick doesn't really talk about it but he's also built and exited two very successful companies, and it's weird how few people actually know this about him! Very humble about it :)

​Watch/listen here (and please leave a comment)! →​

​

​

Interesting:

I estimate I consume 200 to 300 short form videos for every 1 blog post I read:

Same for anyone else?

I wonder if this is because people are writing less blog posts in general vs short social posts.....or I'm just not seeing the blog posts?

I think people are just writing WAY FEW LONG BLOG POSTS in general.

My prediction is this trend comes back.

I'm starting a twice-a-month habit of this. I miss writing blog posts (like this or this) which live on forever, and can also be "picked apart " for future social media posts or long videos.

​

​
​

Picture:

This image hit hard recently:

I love scrolling social media, and it actually ties into my business so it's not always "just a waste of time" for me.

HOWEVER this election year has made the social media posts more snarky and hard to read, especially Reddit.

On X and Instagram I aggressively un-follow people who talk too much about stuff I don't want to hear (or put them on Lists), so I don't see this content too much on those places.

But on Reddit.....man! Every single sub-reddit lately like:
• /r/pics
• /r/interesting
• /r/funny

....they're all bombarded with election stuff, and it's not even thoughtful observations but just slams and snark.

It feels very toxic and something to mindfully keep away from.

It kind of stinks that all the sub-reddits are being taken over :(

​

​

Essay:

Freelancers > Agencies

I don't think agencies are bad, but for most work I've ever needed I think just hiring a freelancer first, seeing if they're good, then hiring them some more is far more effective than going with an agency.

For big companies I understand why a giant agency makes sense, but in my opinion in the modern world a very very small group of people can far outwork a large group of people.

​

​

Splurge:

While Copywriting Course is only 1/3rd a course, and 2/3rd "We help you directly with your writing".....a fun stat is:

​
For example Dean watched a training video, implementing what he learned, and saw his best sales day ever the next day 🤯

If you're interested in learning to sell better, this might be for you:

​

Have a great Friday!​
​Sincerely,
Neville Medhora

​​​​​​​

​

​

​

​