GrowthHackingIdea - High quality reduced conversions by 45%
Stock photos are high-quality, but they look staged. They are irritatingly perfect.
Harrington Movers decided to replace their high-quality stock photo with a real crew image.
The A/B test has been running for three months.
As a result, the version with the crew image showed an improvement of 45.45%!
Source: vwo.com
Cheers,Charlie Patel ;)
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