Marketing News, Insights, & Tactics (no yawns, guaranteed)

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📰 Industry Roundup

Substack Has Been Busy Minting Millionaires In 2024: The number of Substack newsletter creators in the news and political arenas that are generating more than $1 million dollars has doubled in the past year, along with a doubling of subscribers in these categories. To put this in perspective, the total number of millionaire creators referenced is in the “double digits”, however each of those represents a six-figure commission check to Substack with their 10% commission policy. Check our which creators are making the cut and how… Read

Kit (ConvertKit) Offers A/B Testing On Your Schedule: Are you A/B testing your subject lines? Hopefully the answer is yes, and if you are operating on Kit then you now have the chance to conduct longer tests from 30 minutes to 4 hours to dial in the winning copy that will be shared with your audience… Read

beehiiv’s Newsletter Webinar Series: beehiiv is hosting a series of free webinars in September on topics of interest to all newsletter operators:

beehiiv’s New Subscriber Preference Center: beehiiv has addressed a gap in its feature set with the release of a powerful new subscriber preference center that allows a newsletter creator to define the preferences available to subscribers. This preference center can be used to manage contact information, subscriptions to multiple newsletters, and publishing frequency when coupled with beehiiv’s segmentation features… Read

⚒️ Letter Ops

3 Key Factors To Monetize Weird-Ass Niches: Is your niche really, really narrow? If so, you will enjoy this step by step example of how to think about monetizing the most specific of niches… Read

7 Top Newsletter Niche Ideas: Get inspired by this list of top newsletter niche ideas, along with guidance for how to select one or refine your own… Read

How To Create Your Niche Of One: Selecting the right niche for your newsletter, or for any creative pursuit, can be stressful and elusive. The right answer lies with you; here’s why creating an offering that serves your interests - and that you would use - can be the shortest path to your niche… Read

6 Questions To Help You Find Your Niche: This simple list, crafted for Substack publishers but applicable to all, will help clarify the niche you want to focus on or dial in the niche you have already started to serve… Read

🎉 Just For Fun

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Disclaimer: Not financial or business advice. This newsletter is strictly for information and education purposes and may contain affiliate links or sponsored content from a variety of partners to keep this newsletter free of charge.

Newsletter Business is published by Digiventures Media Group LLC.