The Power Of YouTube For Your Marketing Efforts

YouTube, after Google, is the largest search engine on the Web.

Because of this you need to have your content on the platform.

If you're doing a podcast, even just audio, you need to have it there to be found and consumed.

In a recent post on the Descript blog they talked about how long most people expect to see on YouTube. What they found is that most people are happy with 15 to 20 minutes, but there is no secret number, per se.

YouTube shorts can be a maximum of 1 minute in length and are easily digestible. But when people want to watch and consume, I've found that my episodes of Entrepreneur's Enigma that are around 15-20 minutes do best. Though, most of my listeners don't consume via YouTube proper. They instead use YouTube Music if they use anything related to the platform. But regardless, YouTube Music and YouTube are intertwined so much that one is pretty much the other in my opinion.

If you're doing an audio only show, put up your album art as the graphic and upload that sucker. If you do video and audio, upload the video. In both cases make sure you put up the detailed show notes in the description for optimal findability.

The conclusion of Decript's post is worth sharing here:

Ultimately, "how long should a YouTube video be?" is the wrong question. People often try to “algorithm hack” instead of focusing on what makes compelling content. While the precise recommended length of a TikTok or YouTube video might be helpful in conceptualizing your content, there is no magic number that will replace good editorial judgment.

Algorithms on these platforms are always changing, and creators who do manage to find shortcuts to widespread viewership are usually the ones who collapse in the wake of these changes.

Are you using YouTube to consume and publish? I'd love to know your thoughts! Hit reply and let me know!

The Latest From The Entrepreneur's Enigma Podcast

https://entrepreneursenigma.com/jasonbarnard

Web Jawn

ChatGPT prompts for SEO: What you need to know

Here’s what to keep in mind when creating prompts, plus examples of SEO-focused ChatGPT prompts to use in your day-to-day work.

Search Engine Land •Tom Demers

These are really helpful. Worth a bookmark.

Google Search may now use OG title for title links

Google added a 9th source that Google Search may use for title links.

Search Engine Land •Barry Schwartz

OpenGraph Titles might be in vogue now for title links.

Threads Takes Next Steps Toward Fediverse Integration

The expansion is a core part of Meta’s Threads experiment.

Social Media Today •Andrew Hutchinson

This is a great step forwards for the future of the fediverse.

Instagram Adds Music to Profiles

Now you can showcase your music taste on IG.

Social Media Today •Andrew Hutchinson

Hey look Ma! MySpace!!!!! 😜🤣

Telegram CEO Arrested as Part of Probe Into Criminal Activity in the App

The CEO of messaging app Telegram was arrested in Paris on Saturday.

Social Media Today •Andrew Hutchinson

Oh the twisted weaves we weave?

The SEOFOMO State of SEO Consulting - Survey 2024 Results

Learn about the current SEO consulting challenges, opportunities, and trends in the SEOFOMO state of SEO Consulting in 2024.

The SEOFOMO Hub •Aleyda Solís

An interesting survey conducted by Aleyda Solis of SEOFOMO sharing what's going on in the SEO industry in 2024.

Sub.club aims to fund the fediverse via premium feeds | TechCrunch

Sub.club thinks premium feeds could also serve other use cases, like supporting helpful bots or generating funds to help maintain a community’s Mastodon server, for instance.

TechCrunch •Sarah Perez

This is neat and I'm excited to see where this goes!

Are Google’s monopoly cases 5 years too late or 2 years too early?

Today Equity, we sat down with Neil Chilson, formerly with the FTC and currently at the Abundance Institute, to discuss Google’s antitrust cases in online search and ad tech, competition, and the future of AI search.

TechCrunch •Rebecca Bellan Senior Reporter, Transportation

Interesting. I think better now than never.

Reddit Blocked Bing Search But Not Google

On July 1, 2024, Reddit updated its robots.txt file to prohibit most search engine and AI crawlers from accessing its content - including blocking Microsoft Bing. Reddit did not block Google Search, which we covered here a few weeks ago.

Search Engine Roundtable •Barry Schwartz

Because Google pays Reddit for access. If the other engines want it then they should pay for it.

A good video from Google on how to use Google Trends data. I like Google Trends, but even I needed to watch this.

Introducing recommendations in Google Search Console | Google Search Central Blog | Google for Developers

Google for Developers •Moshe Samet

This could be handy and get people optimizing correctly. 😊

Here’s 22 Examples of Google Employees Trying to Avoid Creating Evidence in Antitrust Case

“pls turn off history”

404 Media •Jason Koebler

Not suspicious in the least. 😜

Most marketers miss this key engagement strategy

Personalization has a huge impact – but fewer than 46% of marketers use even the basic methods. This report can help you get started.

The Drum •What’s this?

Seems obvious but so many miss it. Hrm? 🤯

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Interesting and Funny Stuff

Roblox report: Roblox’s inaugural economic and social impact report has revealed some impressive insights into the platform’s contributions to the U.S. GDP. Between 2017 and 2023, the sandbox platform says it generated $1.2 billion of economic value and the equivalent of 17,840 full-time jobs in the U.S. alone. (Tubefilter Newsletter)

Time to go work for Roblox! I know my kid would love to work there. Though He's only 11. HAHA 🤣

So true!

That's It For This Week! Keep Rocking It!

-Seth

Connect with me online: https://shrtn.vip/sgid

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