The state of ad-creative production and optimization

Across the digital media landscape, marketing teams are adapting to diverse advertising platforms and handling increasing content demands — all while expediting speed to market without compromising quality.

In this new survey-driven report, discover how brands and agencies balance innovation, cost-effectiveness and technology to streamline collaboration and creative ad production. Marketers are also taking a closer look at ad creative optimization, reinforcing its integral role in shaping campaign performance.

With the help of AI and automation, brands and agencies are improving cross-functional collaboration in their pursuit of personalized, data-driven creative.

Read the new report to explore:

• The creative tactics driving the strongest campaign performance
• How brands and agencies use data to inform ad creative
• Ways advertisers are leveraging AI and automation in ad-creative processes
• How advertisers are measuring ad-creative success

Sponsored by Celtra

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