What do advertisers want from Tubi in the U.K.?

September 02, 2024

What do advertisers want from Tubi in the U.K.?

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.

Additional coverage:

X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.
Full-service agency Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies. More in this Digiday+ Media Buying Briefing.
New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season.

Other things to know about

Tomorrow is your last chance to save on passes for the Digiday Media Buying Summit, October 15-17 in Palm Springs. Join us and leverage our 8-Minute-Meetings to secure months' worth of meetings with top media buyers over just three days. Prices rise September 4.
DSPs that harness advanced AI techniques and unique insights from shopping and entertainment signals are optimizing bid shading and winning rate models for advertisers. Sponsored by Amazon Ads.
Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. Sponsored by The Media Trust.

Amid a new CEO-hunt, is Criteo up for sale?

Friday, August 30, 2024

Armchair analysts speculate on the next move of one of the biggest names on ad tech's chessboard. August 30, 2024 Amid a new CEO-hunt, is Criteo up for sale? Armchair analysts speculate on the next

CMO Strategies: A playbook for marketing channels

Thursday, August 29, 2024

How organizations are navigating rising channel costs and embracing platform diversification ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership

Thursday, August 29, 2024

Stagwell's augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events.

How retail media insights inform brand campaigns

Wednesday, August 28, 2024

First-party data from retail media networks empowers brands to do more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Publishing Summit: Gain an extra prospect meeting when you register by September 2

Wednesday, August 28, 2024

Hi there, As someone who may be interested in this event, we wanted to let you know about a special offer to get an extra 8-Minute Meeting on us if you secure your pass to the upcoming Digiday