What do advertisers want from Tubi in the U.K.?

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.
September 02, 2024

What do advertisers want from Tubi in the U.K.?

Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.

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Execs there are currently in full market-scout mode, meeting a few key players and figuring out how to stand out in an arena bursting at the seams with options.

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X has historically been dominant among UGC-focused social platforms, but Digiday+ Research surveys have found that, this year, Pinterest has passed X in brand usage for the first time — and brand and retailer ad spend on Pinterest is higher than on X, too.

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CTV is advertisers’ foundation for effective reach, but incorporating linear TV helps them reach those incremental viewers in the modern multichannel experience.

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Houston-based Langrand pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.

From Digiday’s sister brand Modern Retail: Retailers are increasingly making their audience and sales data available, creating an opportunity for brands hungry for new consumer insights.

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New state laws and new tools from cybersecurity firms both aim to help mitigate the risks of AI content and deepfakes in this election season.

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As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative.

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Armchair analysts speculate on the next move of one of the biggest names on ad tech’s chessboard.

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The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.

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