Amid a new CEO-hunt, is Criteo up for sale?

August 30, 2024

Amid a new CEO-hunt, is Criteo up for sale?

Armchair analysts speculate on the next move of one of the biggest names on ad tech's chessboard.

Additional coverage:

The PGA and soccer club Juventus are taking a more progressive approach to creator-based marketing.
Omnicom’s Doremus+Co, a 121-year-old agency that specializes in B2B work, will become a division of Merkley and Partners, another Omnicom-owned agency, as of Sept. 30, according to two sources who have been made aware of the change.
Fifty years after Schoolhouse Rock introduced kids to “I'm Just a Bill,” Washington state has crafted a friendly new character to educate state voters on the serious issue of election security.
Stagwell agency Gale has quietly built out a 50 person team to lead clients into the turbulent but potent waters of culture-riding across the social spectrum.
Our most-read story this week: Over a year and a half later, Netflix still has a long road ahead to get advertisers on board

Other things to know about

The clock is ticking—just weeks remain until the Digiday Publishing Summit, September 23-25 in Miami. Secure your spot now to hear from leaders at NBC Universal, TIME and more as they delve into the most pressing issues in publishing.
Successful TV advertising campaigns require a strategic share of budgets across both linear and streaming — the key is determining the optimal balance between them. Sponsored by Samsung Ads.
As the media landscape continues to transform, the synergy between sports and streaming platforms is poised to become even more influential in how audiences interact with their favorite teams and athletes. Sponsored by Nexxen.

CMO Strategies: A playbook for marketing channels

Thursday, August 29, 2024

How organizations are navigating rising channel costs and embracing platform diversification ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Boosted by sports interest and AI, Stagwell expands AR platform with first MLS partnership

Thursday, August 29, 2024

Stagwell's augmented reality company ARound inked its first partnership with Major League Soccer, as artificial intelligence and sports growth fuel opportunities across games and live events.

How retail media insights inform brand campaigns

Wednesday, August 28, 2024

First-party data from retail media networks empowers brands to do more ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Digiday Publishing Summit: Gain an extra prospect meeting when you register by September 2

Wednesday, August 28, 2024

Hi there, As someone who may be interested in this event, we wanted to let you know about a special offer to get an extra 8-Minute Meeting on us if you secure your pass to the upcoming Digiday

Retailers need more than 'bells and whistles' to scoop up media dollars, buyers say

Wednesday, August 28, 2024

Niche retail media networks have spent the last few months rebranding and retooling their offerings, hoping to catch the attention and budgets of media buyers in a sea of competitors. August 28, 2024