GrowthHackingIdea - 116% more sign-ups with credit cards
CrazyEgg did these modifications to increase their free trial sign-ups with credit cards by 116%:
1. Added a FAQ answering, "Why do you need my credit card for a free trial?" - (to prevent multiple free trials for one person).
2. Added an explanation: "Nothing will be billed for 30 days. You can cancel at any time."
3. Added a list of companies that use their product.
4. Order total: Changed from "$49 per month" to "$0 for 30 days" + small text "after 30 days: $49 per month".
Source: www.conversion-rate-experts.com
Cheers,Charlie Patel ;)
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