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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Smart Bassinet

Smart bassinets are tech-enabled beds that use subtle movements and sounds designed to soothe.

Smart bassinets are often self-responsive, meaning they can detect when a baby cries and react with sounds and movements to help stimulate sleep.

Interest in this product category is growing partly due to the SNOO bassinet.

The SNOO bassinet has attracted plenty of attention because a number of celebrity couples (Ashton Kutcher and Mila Kunis, Jessica Biel and Justin Timberlake, etc.) reportedly use it for their children.

What's Next

Smart bassinets are part of the Baby Sleep Tech meta trend.

Tech-savvy Millennials and older members of Gen Z are becoming first-time parents.

Which is why demand for baby tech accessories is growing.

In fact, the global baby tech market is forecasted to grow 2.5x in the next eight years.

Tech products that help babies sleep are an especially fast-growing part of this market.

Smart night lights and baby sound machines are examples of trending baby sleep gadgets.

Topic #2

No-code API

No-code APIs are APIs developed using no-code and low-code tools.

Interest in this product category is increasing primarily due to a growing number of SaaS startups launching no-code API builders.

Examples of startups providing no-code API software include:

Xano is a no-code development platform with a no-code API builder. The startup has raised $15M in funding to date.

Appsmith is an open-source low-code framework. The project has over 32,000 stars on GitHub.

Apicurio is a platform for building and deploying no-code APIs.

What's Next

No-code APIs are part of the No-Code Backend meta trend.

Consumer interest in “no-code backend” has grown by 6,200% over the last five years.

Creating a backend infrastructure from scratch with traditional approaches can take up to a year.

According to one industry estimate, using a no-code backend platform can make this process up to 4x faster.

Topic #3

Compression Boots

Compression boots are inflatable sleeves designed to enhance blood flow to the legs, helping to accelerate recovery after intense physical activity.

Specifically, compression boots provide targeted pressure to an area, which increases blood flow, helps eliminate waste products, and relieves muscle soreness.

While compression boots have been popular among athletes for years, they were prohibitively expensive for most consumers (usually costing $600+).

But several startups have started to release more affordable compression boots, leading to surging interest in this product category.

For example, Quinear is a trending startup that sells compression boots DTC (searches for “Quinear” have increased by 4,800% over the last five years).

And a popular pair of compression boots generates approximately $14.6K/day on Amazon.

What's Next

Compression boots are part of the Compression Wearables meta trend.

Recovery sleeves are another example of a trending wearable compression product (searches for “recovery sleeves” have increased by 115% in the last five years).

Compression shoulder braces, compression knee sleeves, and compression ankle braces are also showing signs of long-term trend growth.

Topic #4

Rosemary Shampoo

Rosemary shampoo is a type of shampoo that contains rosemary essential oil as a key ingredient.

Rosemary shampoo is considered to be especially effective at moisturizing dry scalp and hair.

Growing interest in the product is largely due to TikTok. In fact, TikTok videos about rosemary shampoo have generated over 700M views to date.

One popular rosemary shampoo brings in approximately $168K/month on Amazon.

What's Next

Rosemary shampoo is part of the Rosemary for Hair meta trend.

Some scientific research suggests that rosemary may promote hair growth in people with alopecia.

Which is why rosemary has become a popular hair growth product across social media.

And this is driving demand for rosemary-based hair care products.

Rosemary conditioner and rosemary oil are two examples of trending rosemary-based hair care products.

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As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

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Exploding Topics - ET: September 10th 2024

Topic #1

Smart Bassinet

What's Next

Topic #2

No-code API

What's Next

Topic #3

Compression Boots

What's Next

Topic #4

Rosemary Shampoo

What's Next

“Exploding Topics Pro helps me identify trends that no one else is highlighting”

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