It’s Wednesday, September 11, and this week, we’ve got a deep dive into how newsletters throw powerful, engaging, and profitable events. But first…

Speaking of events: The AMO Summit is happening October 15 in New York City, and if you’re in B2B media, you shouldn’t miss it. Jacob at AMO has been kind enough to offer $200 off just for Inbox Collective readers — make sure you use code inboxcollective at checkout...

If you’re going to be at ONA next week in Atlanta and want to grab coffee, hit reply — I would love to say hi to as many folks as I can...

From the Dept. of Self Promotion: Thanks to the team at theMarketer for having me on their podcast to talk AI and newsletters, and to Simon Owens for having me on his podcast to talk about building a consulting business...

—Dan (say 👋 via email or LinkedIn)

All of our newsletters this summer are presented by GetResponse, an email marketing and automation platform with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert your audience.

If you’re looking for an ESP with powerful automation and monetization tools, give GetResponse a try.

From Private Dinners to Epic Conferences: A Guide to Throwing an Event for Your Newsletter Readers

There are lots of different ways to produce an event connected to your newsletter. Whether you’re planning something as small as a Zoom meetup or as ambitious as a full conference, an event can be a powerful way to engage with your audience.

Events open up all sorts of possibilities:

They give you a chance to build a community around your newsletter.
They allow you to host conversations you can’t have anywhere else.
They might help you expand your newsletter’s reach.
They can open up new revenue opportunities for your newsletter.

Claire Zulkey — who knows a thing about events herself, having built a long-running humor reading series alongside author John Green — talked with operators who’ve run events and put together this guide for you.

Interested in hosting an event for your audience but don’t know where to start? Here’s what you need to do to get started — and make money off the event, too. Read the story →

The team at GetResponse is out with a free new resource, “From $0 to Profit: How to Build a Thriving Paid Newsletter,” that’s well worth reading. Inside their guide, you’ll learn:

How to set SMART goals for your newsletter.
What niches might be profitable and engaging.
Best practices for creating content and a newsletter design that readers will love.
Different monetization strategies to grow your revenue.

There are lots of great tips in here that can help you build your paid newsletter product. Download GetResponse’s guide via this link.

*This content has been promoted by our partners*

From my reading list...

ICYMI: They’ve got two million active subscribers, eight different newsletters, 30+ staffers, and multiple revenue streams. And yet, The News is probably the most successful newsletter you’ve never heard of. (Inbox Collective)

Adding video to email isn’t easy, but here are a few ideas for adding it to your newsletter. (Litmus)

A newsletter can be a valuable tool to cover a local community. Here’s a great example of that from Romania. (The Fix)

Is it OK to repeat newsletter sponsorships? You can — but here’s what you need to know if you do. (Paved)

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Not a Newsletter - 📬 No. 47 | How to throw a great event

From Private Dinners to Epic Conferences: A Guide to Throwing an Event for Your Newsletter Readers

From my reading list...

Older messages

📬 No. 46 | A huge newsletter you’ve never heard of

📬 No. 45 | How to get readers to reply

📬 No. 44 | From the pitch to the inbox

📬 No. 43 | The advice I give again and again

📬 No. 42 | Andy Borowitz goes independent (again)

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