HubSpot - Get rich on… Pinterest?

"We overcomplicate marketing every single day," Jenna said. For her, every business should focus on only two things when it comes to marketing: 

• Growing your email list
• Getting people off of other platforms and onto your email list

Honestly, amen (from a fellow newsletter writer). 

Jenna has one goal when it comes to podcasting, social media, and Pinterest, and I was surprised to hear it's not “driving sales” — it's getting people to subscribe to her newsletter. 

"My goal is to get people into a space that I own and can control," she says. "I don't look at likes, follows, or engagement. I look at conversions to my email list."

Why? Because, as Jenna points out, it’s the easiest way for her to provide value. She loves being that guaranteed-value-add in someone’s day, popping up in their inbox between all the Anthropologie ads and Asana notifications.

If you're a marketer who’s obsessed with mastering the algorithms on each platform and being everywhere at once, Jenna has some wisdom for ya: "Recognize that this is a rented space that you are fortunate to be renting, but it shouldn't be your end destination."

A HELPFUL RESOURCE

The full kit to winning online
You sitting down? You better be. 

Because this deserves some quality attention. Anybody planting seeds on the feeds should open the Social Media Vault for: 

• The master guide to social media growth
• Expert tips for TikTok, Instagram, YouTube, and more
• A social media content calendar and strategy sheet

Grab the pack and never look back. It’s like superfood for growing on socials. 

OPEN TABS

• Publishers and AI: Condé Nast joins forces with OpenAI — along w other major pubs like Vox Media, The Atlantic, and Dotdash Meredith and News Corp. Digiday digs into why this matters. 
• Google's Monopoly: Google headed to court last Monday in an antitrust trial against the DOJ. Basically, the DOJ thinks Google uses its ad products to create a monopoly. The stakes? The future of the online ad industry… No biggie.
• Founder Mode, Engaged: Kipp and Kieran discuss the concept of "Founder Mode" in the latest MATG, including why leaders should be hands-on and manage work instead of teams.

LINGERING QUESTIONS

Last week, New Balance's Calvin Goncalves asked, If you could have any superpower to help you in your career, what would it be and why?

Kutcher: To be able to get into the minds of my customers and see what they're really struggling with. 

I think a lot of times we assume we know what they're struggling with, but their struggles are actually something different. It can be tricky to get clear on what people really need, versus what they think they want. 

And so if we were able to connect the dots a little bit more, that would be a really cool superpower.

And Kutcher's question for our next master in marketing: What is one hack that you do to get more energized?

This week's email was brought to you by Caroline Forsey. Editing by Curtis del Principe and Laura M. Browning.

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