Google sheds its nice guy poise as the legal heat dials up

Google sheds its nice guy poise as the legal heat dials up

Evidence in week one of Google's ad tech antitrust trial reveals an iron fist couched within its velvet glove.

Additional coverage:

• X is going back to its roots, pushing real-time conversations — and more importantly advertisers' ability to target the ones they deem suitable.
• IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year.
• A Digiday+ Research survey found that many in the ad industry believe Google Privacy Sandbox proposals could offset competition remedies sought by the Justice Department.
• The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube, according to this Digiday+ Media Buying Briefing.
• The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise.
• The first half of 2024 was pretty good for publishers' advertising businesses, but the expectation is that H2 will be even better.
• Speaking at Digiday media’s Retail Media Strategies event on Thursday morning, Clinique exec Maiah Martin explained the intricacies of the brand’s wholesale retail strategy.