Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination

September 12, 2024

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Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination

If that sounds dramatic, the third day of its antitrust trial offered some compelling proof.

Additional coverage:

Podcast networks are wooing influencer marketers for their social media ad budgets. More in this Digiday+ Media Briefing.
Coca-Cola not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside walled gardens. However, the company does so with strict safeguards in place.
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
Speaking Wednesday at Exchangewire’s ATS conference in London, TTD CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system.
In-store remains one part of the retail media network business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. But changes are coming.

Other things to know about

Adobe, Soundcloud, Disney and Spectrum are among this year's Digiday Technology Awards winners. Check out the full winner's announcement here.
As brands and agencies prioritize improving the relevancy and personalization of their ad creative, a new Digiday and Celtra survey shows that marketers lean on first-party data to inform their ad creative. Sponsored by Celtra.
As advertisers realize ad IDs are unstable, they seek refined approaches to programmatic ad buying – bid shading has emerged as an advanced strategy. Sponsored by Amazon Ads.

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Connect one-on-one with programmatic marketing leaders

Monday, September 9, 2024

Secure months' worth of meetings over just three days ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly

Monday, September 9, 2024

The future of the $600 billion online ad industry will be shaped in the coming weeks. Here are the arguments that will decide your future. September 09, 2024 PRESENTED BY DOJ vs. Google: The arguments

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