Google antitrust trial reveals the 'succeed at all costs' culture behind the pursuit of ad market domination

Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination

If that sounds dramatic, the third day of its antitrust trial offered some compelling proof.

Read more coverage on the antitrust trial against Google’s ad tech:

• Eisar Lipkovitz — formerly a Google vp of engineering for display and video ads — claimed PTSD from his time as Google vp of engineering for display and video ads.

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Additional coverage:

• Podcast networks are wooing influencer marketers for their social media ad budgets. More in this Digiday+ Media Briefing.
• Coca-Cola not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside walled gardens. However, the company does so with strict safeguards in place.
• The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
• Speaking Wednesday at Exchangewire’s ATS conference in London, TTD CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system.
• In-store remains one part of the retail media network business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. But changes are coming.